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Critical Pragmatic Investigation of Impoliteness Strategies in Nigerian Online News Commentary: Sociocultural Dynamics, Digital Linguistic Pragmatics, and Discursive Power Relations

Cite this article as: Eburafa, E. F. (2026). Critical pragmatic investigation of impoliteness strategies in Nigerian online news commentary: Sociocultural dynamics, digital linguistic pragmatics, and discursive power relations. Sokoto Journal of Linguistics and Communication Studies (SOJOLICS), 2(1), 270-282. https://doi.org/10.36349/sojolics.2026.v02i01.024

By

Eburafa, Ezra Fidelis

Department of Languages and Literary Studies,

School of Education and Humanities Babcock University, Ilishan

Remo Ogun State, Nigeria.

eburafa@yahoo.com

Abstract

Impoliteness in online discourse is an issue growing with every passing day due to increasing online activities through social media and news websites. The paper discusses impoliteness strategies that are being adopted in the context of online news threads in Nigeria, drawing on selected online articles on Sahara Reporters, The Dailytimes, and The Punch. Using Culpeper's Theory of Impoliteness, the research explores the forms, types, and linguistic strategies of impoliteness in 12 user comments sampled from these platforms. Findings show that face-threatening acts such as insults, sarcasm, and name-calling are predominant, which the anonymity and immediacy of online platforms further worsen. The paper is a call to impoliteness and civil discourse, and it outlines the strategies that can enhance responsible communication in Nigeria's digital public sphere.

Keywords: Impoliteness strategies, Nigerian online discourse, pragmatics, critical discourse analysis, and sociocultural dynamics.

1.0 Introduction

The internet, as a tool of communication in this digital age, is a platform where opinions can be expressed, issues debated, and discussions held in the public sphere. Online news platforms have become one of the most important arenas for such interactions, especially in Nigeria, where the internet is increasingly used to access information and participate in discussions on social, political, and cultural matters. The internet has revolutionized journalism, according to Chike (2016), because it allows people to access and engage with news from the comfort of their homes. This has brought more people to participate in important discussions that transcend the barriers of place and time.

However, while the internet has promoted communication, it has also given birth to the challenges that come with the use of impoliteness and verbal aggression within online interactions. According to Culpeper (1996), impoliteness can be defined as an aspect of language use that is intentionally offensive or confrontative, which often infringes on social conventions and upsets the social equilibrium among individuals. In face-to-face communication, societal norms and the immediacy of physical presence often temper behavior in a way that fosters politeness and respect. However, the dynamics of online platforms-characterized by anonymity, lack of immediate consequences, and the disinhibition effect-promote behaviors that deviate from traditional norms of politeness. According to Zhao et al. (2022), this is evidenced in the following: In Nigeria, online news comment sections have become important spaces where opinions are expressed on various national issues, including politics, religion, and social justice. Platforms like Sahara Reporters, The Dailytimes, and The Punch create a melting pot of diverse audiences, perspectives, and opinions. This diversity, though enriching, has led to frequent clashes characterized by impoliteness, insults, and personal attacks among users. Taiwo et al. (2021) noted that verbal aggression and impoliteness are common in online political forums in Nigeria, reflecting the tensions and divisions in society.

Impoliteness in online discourse is not an invention of Nigerians. Flaming, cyberbullying, and trolling have been common features of CMC across the world. Crystal (2006) writes that anonymity online enables users to be more outspoken, as there is less fear of any repercussions. This anonymity, while empowering, also fosters negative behaviors, as users feel less accountable for their words (Arisanty & Wiradharma, 2022). These behaviors are further exacerbated within the Nigerian context by sociopolitical tensions, ethnic divides, and highly emotive public discourses around contentious issues. According to Ajayi & Bamgbose (2019), from a pragmatic point of view, impoliteness has become an area of great interest because it highlights the means through which language is used to exert power, indicate dissatisfaction, or challenge norms in society. Culpeper’s (2011) Theory of Impoliteness provides a framework for understanding these dynamics, categorising impolite behaviours into strategies such as direct insults, sarcasm, and withholding politeness. In online discourse, these strategies are often employed to provoke, dominate, or ridicule others, contributing to a hostile communication environment (Blitvich, 2024).

Despite the growing body of research into online communication, a gap remains in the literature with regard to how impoliteness manifests within specific cultural and social contexts, such as within Nigerian online news threads. Though some aspects of politeness and impoliteness have been researched within Nigerian digital discourse, for example Oyebade (2018) and Taiwo et al. (2021), the particular linguistic strategies in impolite interactions remain poorly focussed. This gap is significant given the role of online platforms in shaping public opinion and fostering societal dialogue.

In view of this, the paper tries to fill this gap by investigating impoliteness strategies in Nigerian online news comment sections. In a study targeting users' interactions on Sahara Reporters, The Dailytimes, and The Punch, the research will attempt a critical analysis of the forms, functions, and implications of impoliteness in Nigeria's digital public sphere. Through this investigation, this study contributes to the larger knowledge of digital discourse and its impact on societal cohesion and communication norms.

2.0 Literature Review

2.1 Pragmatics and Impoliteness

Pragmatics is the study of how meaning is conveyed and interpreted in context, often beyond the literal interpretation of words (Yule, 1996). According to Culpeper (1996), impoliteness is violation of expected social norms; this usually occurs when the speaker's intentions go against the listener's expectations.

Locher and Bousfield (2008) contend that impoliteness is a situation of use wherein the meaning can only be determined by taking into account cultural and situational variables.

2.2 Impoliteness in CMC

The features of anonymity, asynchronicity, and an absence of non-verbal signals in computer-mediated communication impact massively on the execution of communication. As Crystal (2006) pointed out, the anonymity of CMC sites often lowers social inhibitions and frees users to air their opinions.

Other recent studies have also opened up the dynamics of impoliteness in CMC by pointing to some distinctive features. For example, Zhao et al. (2022) point out that anonymity not only promotes impoliteness but also increases its intensity because users feel themselves far away from the consequences of what they utter. Along similar lines, Blitvich (2024) argues that in CMC, impoliteness is usually performed as a strategic function to attract attention, claim precedence over others, or counter the established hierarchy.

2.3 Online Discourse in Nigeria

Taiwo et al. (2021) note that impoliteness seems to be a frequent characteristic of Nigerian online political discussions, with the intent of dominance or challenging the opposing view.

The prevalence of impoliteness in Nigerian online discourse is influenced by cultural and contextual factors. Oyebade (2018) notes that the anonymity and immediacy of online platforms amplify existing societal tensions, making users more likely to engage in confrontational behaviour.

Despite the growing body of literature on impoliteness and online discourse, specific aspects remain underexplored. For instance, much of the existing research has been conducted in Western contexts, with limited attention to cultural variations in impoliteness strategies (Locher & Watts, 2008). While some studies on impoliteness in digital interactions, such as Taiwo et al. (2021) and Oyebade (2018), have been done in Nigeria, none has engaged in a close analysis of the linguistic strategies that underpin the phenomenon. This is important given the role of language in shaping public discourse and, by implication, social cohesion.

2.4 Theoretical Framework

This research adopts Culpeper's Theory of Impoliteness, which categorizes impolite acts into:

1. Bald-on Record Impoliteness: Directly offensive acts.

2. Positive Impoliteness: Attacks on self-image, for example, insults.

3. Negative Impoliteness: Threats or impositions on personal space.

4. Sarcasm/Mock Politeness: Insincerity masked as politeness.

5. Withholding Politeness: Failure to show expected courtesy.

This framework allows for a systematic analysis of impoliteness in the digital context.

3.0 Methodology

A descriptive approach is employed in the investigation of impoliteness strategies. Three prominent Nigerian newspapers, namely Sahara Reporters, Dailytimes, and The Punch, are selected from Instagram platforms for their extensive online engagement.

3.1 Sampling Technique

The paper selects 3 articles, 1 from each of three leading Nigerian newspapers, Sahara Reporters, The Dailytimes, and The Punch to investigate the dynamics of impoliteness in online news comment sections. Four comments are sampled from each article, totaling 12 comments for analysis. This structured sampling is to ensure a balance of different platforms and their diverse readership.

The selection focuses on contentious topics, like politics, governance, and social matters, which are likely to generate impolite discourse.

3.2 Data Collection

Data is gathered by screenshots of comments over the period September to December 2024. Ethical considerations involve anonymizing the identity of users. The following are the steps the study adopted for the data collection:

4.0 Data Analysis

4.1 The Punch

Headline 1

Using the impoliteness framework from Culpeper (1996, 2011), the study analyse the four comments under the headline "Do You Support The Bill Seeking To Arm The Federal Road Safety Corps?". The analysis identifies the impoliteness strategies employed, their linguistic features, and the broader implications for digital discourse.

Comment 1: “God forbid”

- Impoliteness Strategy: Bald-on-Record

This comment directly rejects the proposition without any effort to mitigate the impact. It uses a definitive, dismissive phrase that signals absolute opposition.

Linguistic Features:

Emotionally Charged: The phrase conveys strong disapproval and invokes moral or religious undertones to emphasise the severity of the rejection.

Conciseness: The brevity of the comment intensifies its confrontational tone.

Broader Implications:

This reflects a lack of engagement with the substance of the discussion. It represents an emotionally charged, reactionary response, common in online discourse when dealing with contentious issues.

Comment 2: “Wetin dem wan use arm do?”

- Impoliteness Strategy: Sarcasm and Mock Politeness

The comment employs a rhetorical question to undermine the proposal, implying that arming FRSC officers is unnecessary or absurd.

Linguistic Features:

Use of Pidgin English: This makes the statement relatable to a Nigerian audience, reinforcing cultural identity while ridiculing the idea.

Mocking Tone: The rhetorical structure suggests disbelief and ridicule.

Broader Implications:

This demonstrates the audience’s scepticism toward governance and policy decisions. The use of sarcasm serves to delegitimise the policy in the eyes of other readers.

Comment 3: “The question should be what do FRSC need guns for? Giving FRSC guns means death of innocent road users.”

- Impoliteness Strategy: Negative Impoliteness

The comment threatens the reputation and functionality of FRSC by associating their proposed arming with harm to the public.

Linguistic Features:

Direct Accusation: Suggesting that arming FRSC would result in fatalities escalates the severity of the comment.

Presupposition: The statement assumes incompetence and danger as outcomes without justification, which is inherently face-threatening.

Broader Implications:

This evokes public lack of faith in FRSC's good judgment to responsibly use the guns. This reflects much wider concerns regarding governance and institutional competence and the ramifications of policy decisions.

Comment 4:"No, scrap and merge with police."

- Impoliteness Strategy: Bald-on-Record and Sarcasm

This is in direct opposition to the idea, and also sarcastic, suggesting FRSC can find another purpose by becoming redundant, merged with the police.

Features:

1. Dismissive Tone - the term "scrap" discards the worth of this very institution.

2. Sarcastic Undermining: The suggestion to merge with the police mocks the FRSC's independence and capability.

Broader Implications:

This comment is indicative of a lack of confidence in the FRSC's function and a belief that this is a wasteful proposal. It has underlined frustrations about overlapping bureaucracies.

Theoretical Insights and Broader Discussion

1. Strategies of Impoliteness Employed:

- Bald-on-Record Impoliteness: "God forbid", "No, scrap and merge with police" show no attempt at mitigation of offence and thus appear confrontational.

- Sarcasm and Mock Politeness: "Wetin dem wan use arm do?" is employed to ridicule the proposal subtly.

Negative Impoliteness: "Giving FRSC guns means death of innocent road users" constitutes an attack on the credibility of FRSC.

2. Linguistic Features:

- The use of Pidgin English in "Wetin dem wan use arm do?" establishes cultural resonance, making the criticism more accessible and relatable to the audience.

- Rhetorical questions and sarcasm are used both to engage and antagonise readers, showing how public discourse is emotionally charged.

3. Implications for Digital Discourse:

- Emotional Reactions: Comments reflect strong emotional reactions driven by skepticism of governance and institutional competency.

- Polarization: Rude comments increase polarization and reduce the potential for constructive dialogue.

- Cultural Nuances: The use of Pidgin English indicates how cultural identity affects the tone and approach to online discourse in Nigeria.

4.1.2 Sahara Reporters

Headline 1

For the headline: "Sowore Hits Back At EFCC, Says Commission Is A Disgrace For Hiding Identity Of Godwin Emefiele As Owner Of Forfeited 753 Duplexes In Abuja Estate," the impolite comments are analysed using Culpeper’s (1996, 2011) impoliteness strategies. This involves identifying face-threatening acts (FTAs), rhetorical elements, and the broader societal implications.

Comment 1: "Nigeria will not disappoint with a show of shame."

- Impoliteness Strategy: Sarcasm

The comment is an irony to the perceived ineptitude and corruption within the systems of Nigeria. The phrase "show of shame" is a display of disgust towards the frequent disgracing controversies that happen in that country.

Linguistic Features:

Sarcastic Phrase: "Will not disappoint" is a mocking tone meant to imply that public disgraces are expected from the nation.

Cultural Resonance: Expression shows shared societal disillusionments, often communicated through informal exaggerations.

Broader Implications:

This comment generalizes the systemic issues in Nigeria, evidencing lack of trust in governance and public institutions. Sarcasm is the means through which the collective frustration is let out.

Comment 2: "So called EFCC are even writing to attack Sowore, What type of country is this."

Impoliteness Strategy: Bald-on-Record Impoliteness

This comment directly condemns the EFCC and questions its actions without using any moderation for its confrontational tone.

Linguistic Features:

- Dismissive Language: "So called EFCC" demeans the legitimacy of the commission.

- Rhetorical Question: "What kind of country is this?" echoes dissatisfaction and disbelief.

Broader Implications:

This comment shows public frustration with institutions perceived as prioritizing vendettas over justice. This also underlines the view that governance in Nigeria is often ineffective or biased.

Comment 3:"And the Leader of EFCC is a pastor. Okan gbogbo won oni bale. And Yahya Bello is walking freely."

- Impoliteness Strategy: Negative Impoliteness

The comment attacks the credibility of the EFCC leader by pitting his religious status against perceived moral failings. It also gives an example of how justice was perceived to be selectively used, using Yahya Bello as an example.

Linguistic Features:

- Cultural Reference: The Yoruba expression "Okan gbogbo won oni bale" adds weight to the critique by implying the institution lacks moral stability.

- Contrasts: The positioning of the EFCC leader as a pastor while accusing him of bias amplifies the perceived hypocrisy.

Broader Implications:

The comment underlines public discontent with selective justice and perceived hypocrisy within leadership. It reflects societal frustration with how moral and religious positions are used to mask systemic failures.

Comment 4:"Where those houses built within Abuja without clearance where those duplexes developed under three years where everyone was particularly the government officials but everyone kept mute wishing and waiting for his or her to hit it the compromised unloving corrupt country if it is true as you allege where was Sahara reporter he wanted to be president."

- Impoliteness Strategy: Bald-on-Record Impoliteness and Sarcasm

This long comment is full of open criticism against any government official or institution as being complicit in, or negligent about, the presumed corruption case.

Linguistic Features:

- An accusatory tone: that questions the integrity and responsibility of officials involved.

- Conflation - bringing in Sahara Reporter's proprietor, Sowore and his political ambition adds layers of personal attack.

 Broader Implications:

 This comment insinuates general failure in governance and public accountability, reflecting suspicion both with regard to investigative journalism and against political ambitions.

1. Impoliteness Strategies in Use:

- Sarcasm: Comments like "Nigeria will not disappoint with a show of shame" use sarcasm to ridicule systemic inefficiencies, indirectly critiquing governance.

- Bald-on-Record Impoliteness: Statements like "So called EFCC" and direct accusations employ unmitigated confrontational language to highlight frustration with institutional failures.

- Negative Impoliteness: Personal critiques, such as questioning the EFCC leader's status as a pastor, are face-threatening acts designed to attack credibility.

2. Linguistic Features:

The comments use culturally resonant expressions, such as Yoruba phrases and colloquialisms, to increase relatability and heighten criticism.

Hyperbolic and rhetorical elements heighten public discontent to represent collective disillusionment.

3. Implications for Public Discourse:

- Erosion of Trust: The impoliteness evident in these comments underlines a deep-seated feeling of distrust in governance, law enforcement, and even the media.

- Public Anger: The tone and substance of the comments would tend to indicate that the public considers corruption and selective justice to be the order of the day.

Cultural Context: Local languages used in references to society norms of life point to cultural identity that informs and influences online discourses in Nigeria.

 From this headline, it can be noticed how comments apply the aspects laid out in Culpeper's Impoliteness Theory as indicative that in Nigerian public discourses, people's distrusted reactions towards system failure events predominate. In these public spheres in Nigeria, impoliteness strategies-such as sarcasm, on-record impoliteness with mitigation-but primarily negative impoliteness end. The interplay of cultural references and rhetorical devices amplifies the critiques, making them both relatable and confrontational. These findings underpin the necessity for systemic reforms and strategic communication in rebuilding public trust and encouraging constructive dialogue.

4.1.3 DailyTimes

Headline 1

The comments under the headline “Former Central Bank Governor, Godwin Emefiele has been accused of being the owner of a 753 duplex estate seized by the Economic and Financial Crimes Commission, EFCC” are analysed using Culpeper’s Impoliteness Theory to identify strategies, linguistic features, and implications.

Comment 1: “Can you imagine? What a joke”

Impoliteness Strategy: Sarcasm and Mock Politeness

The comment employs sarcasm to trivialise and ridicule the situation, indicating disbelief and contempt toward the allegations.

Linguistic Features:

Rhetorical Question: "Can you imagine?" invites the audience to share the commenter’s disbelief.

Dismissive Tone: "What a joke" minimises the gravity of the allegation, portraying it as absurd.

Broader Implications:

The comment reflects public scepticism about the accountability of high-ranking officials.

It suggests disillusionment with the seriousness of corruption cases in Nigeria.

Comment 2: “A humble resignation would have saved you all this mess, but choose to fight for some persons using change of naira”

Impoliteness Strategy: Negative Impoliteness

The comment accuses Emefiele of poor judgment, framing his decisions as directly responsible for his predicament.

Linguistic Features:

Conditional Statement: "Would have saved you" insinuates blame while appearing advisory.

Cynicism: The phrase “fight for some persons” hints at ulterior motives or political alliances.

Broader Implications:

The comment critiques not just the individual but also the broader policy decisions, such as the naira redesign.

It reflects a belief that public officials prioritise personal or political interests over national welfare.

Comment 3: “Leave politicians and use 24 hours to fear civil servants and appointees”

Impoliteness Strategy: Sarcasm and Bald-on-Record Impoliteness

The comment bluntly asserts that civil servants are more dangerous or corrupt than politicians, implying deep-seated systemic rot.

Linguistic Features:

Hyperbole: "Use 24 hours to fear" exaggerates the threat posed by civil servants.

Generalisation: The statement lumps all civil servants and appointees together, intensifying its accusatory tone.

Broader Implications:

The comment underscores a perception of pervasive corruption in the civil service.

It shifts the focus from politicians to bureaucratic actors, broadening the critique of systemic failures.

Comment 4: “EFCC too is corrupt for covering up the name of the person involved”

Impoliteness Strategy: Bald-on-Record and Negative Impoliteness

The comment directly accuses the EFCC of corruption, attacking its integrity and undermining its credibility.

Linguistic Features:

Direct Accusation: The use of "too" implies that corruption is ubiquitous, extending even to anti-corruption agencies.

Blame Shifting: The statement places partial responsibility for the issue on EFCC’s alleged cover-up.

Broader Implications:

This reflects public distrust in institutions tasked with fighting corruption.

It suggests that transparency and accountability are critical issues within Nigeria’s anti-corruption framework.

Theoretical Insights and Broader Discussion

1. Impoliteness Strategies in Use:

Bald-on-Record Impoliteness: Evident in comments like “EFCC too is corrupt,” which make direct, unmitigated accusations.

Sarcasm and Mock Politeness: Comments such as “What a joke” ridicule the situation, reflecting frustration.

Negative Impoliteness: Seen in “A humble resignation would have saved you all this mess,” where the commenter critiques Emefiele’s decisions while implying incompetence.

2. Linguistic Features:

Rhetorical Questions and Hyperbole: These devices amplify criticism and express the commenter’s disbelief or outrage.

Conversational Tone: Informal phrasing makes the comments accessible and relatable, engaging a wider audience.

3. Implications for Digital Discourse:

Distrust in Leadership: The comments demonstrate widespread scepticism about public officials’ integrity.

Erosion of Institutional Credibility: Accusations against the EFCC highlight the public’s disillusionment with anti-corruption agencies.

Systemic Critique: The comments shift focus from individual actions to broader systemic issues, such as institutional corruption and governance failures.

The impolite comments show frustration and deep distrust towards the leadership and institutions of Nigeria. Sarcasm, direct accusations, and rhetoric also underpin the alienation of the public towards the question of accountability in governance. The above points bring out that online discussions have often become a forum to vent the feelings of the citizenry about

5.0 Discussion of findings

The analysis of impolite comments across the selected articles shows evidence of highly emotive reactions and ignescent scepticism towards governance, mirroring wider social frustrations. This high level of impoliteness testifies that digital platforms increasingly become avenues for expressing public discontent rather than channels for constructive debate.

These findings point toward the fact that the discourse online in Nigeria is informed by the cultural background, Pidgin English being used, hyperbolic expressions, and rhetorical questions as ways through which Nigerians express dissent. Such forms of expression make one relatable, but at most times devoid of the constructive tone that accommodates meaningful dialogue. This has broader implications for the usage of digital platforms as an instrument of communication, at the expense of emotional ventilation and solution-driven discussions. This follows the application of Culpeper's Impoliteness Theory, in which strategies like bald-on-record impoliteness, sarcasm, and negative impoliteness dominate the Nigerian online discourse. The findings underline the necessity for respectful dialogue and the restoration of confidence in institutions.

This trend of incivility needs to be matched with a strategy focused on increasing institutional accountability, creating awareness among the public on digital etiquette, and ensuring openness in communication by the leadership. Without such interventions, the digital public sphere risks becoming increasingly polarized and counterproductive to societal cohesion. Summary The analysis of impolite comments from Nigerian online news articles reveals a clear trend in public dissatisfaction with governance, economic policies, and law enforcement.

According to Culpeper's Impoliteness Theory, these findings indicate that impoliteness constitutes an important characteristic of digital discourse and reflect frustration, distrust, and a desire to critique or mock leadership decisions.

Overall, data reveal how Nigeria's digital space represents public expression, but the same can also be representative of how much the structured dialogues cultivate respect and accountability. If this lack of consideration continues without changes, it may further polarize the public and destroy the effect of online discussions.

Clearly, such issues can be taken care of not only through changes in governance but by encouraging civic education and ensuring better online etiquette so that digital spaces contribute to positive societal development.

5.1 Conclusion

A study on impolite comments within Nigerian online discourse showed a general feeling of frustration in governance, economic policies, and public institutions. The public discourses have been filled with sarcasm, bald-on-record criticism, and hyperbole as strategies of impoliteness that show the deeper problems in society: a feeling of lack of trust in the leadership and perceived inefficiency of public institutions.

All the efforts toward transparent governance, civic education, and digital etiquette should be addressed in concert with the institutional reforms required to restore the public trust.

By facilitating inclusive discussion and moderating online communities, it could contribute to public conversations that are respectful and constructive, thus reflecting on a healthy and productive society.

5.2 Recommendations

To reduce impoliteness in Nigerian online discourse, there are several measures that could be taken. First is the need for transparent governance and communication. For instance, political leaders should clearly explain why certain policies have been proposed or implemented, such as the proposal to arm the FRSC or the removal of fuel subsidy, to lessen public frustration and mistrust (Taiwo et al., 2021). Besides, the development of digital literacy and civic education may help to fill this gap and thus create a space for respectful and constructive discussion of the issues (Zhao et al., 2022). Educating people on digital etiquette would bring more healthy conversations online. Other important measures include moderation on online platforms; they should make rules that prevent offending languages without limiting free expression. It means balancing accountability and free speech (Blitvich, 2024).

Lastly, institutional reforms will address corruption and inefficiency concerns in law enforcement agencies and other government agencies. By improving these systems and ensuring accountability, public trust can be restored, reducing the sources of impoliteness (Oyebade, 2018). Furthermore, promoting inclusive dialogue is essential for reducing political polarization. Programs that encourage communication across political divides can help foster empathy and understanding, making it easier for people to discuss sensitive issues without resorting to hostility (Fairclough, 1995). These will cumulatively help in bringing about a more constructive and respectful public discourse, thereby lessening the intensity of impolite interactions and making for a more collaborative societal environment.

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