Article Citation: Mohammed Sada Bature & Ibrahim Sani (2021). Out of Context Translations of English to Hausa in Some Radio and Television Houses. DEGEL: The Journal of the Faculty of Arts and Islamic Studies, Vol. 19, No. 1. ISSN 0794-9316
OUT OF CONTEXT TRANSLATIONS OF ENGLISH TO HAUSA IN
SOME RADIO AND TELEVISION HOUSES
By
Mohammed Sada Bature & Ibrahim Sani
Abstract
This
study examines some English expressions and terms, which are directly
translated to Hausa in some electronic media houses. These renditions are now
becoming the norm in interactions in Hausa among both Hausa native and
non-native speakers and also both educated and non-educated in both informal
and formal interactions. That is to say the original Hausa versions or
equivalents of such expressions are now giving way for those that are
reflections of English structures and culture which will tantamount to eventual
inevitable change in Hausa language. English, being the Nigeria’s official
language is the dominant language in Nigeria’s media houses. However, in
multilingual northern Nigeria, English programmes are mostly translated to
Hausa in order to achieve the objectives of the news and feature programmes.
Hence, the aim of the paper is to analyse how some expressions and terms are
directly translated though they have equivalents which suits Hausa grammatical
rule and culture. The work employs qualitative approach using description. The
researcher purposively selected fourty (40) English expressions and terms which
seem to be directly translated to Hausa without due consideration of guiding
principles of translation and compared how these expressions and terms are
practically used in real social interactions in standard Hausa language using
introspection as a Hausa Native speaker. The analysis is underpinned by
Semantic approach, specifically, Contextual Theory of meaning. The analysis
reveals that this appears to be the beginning of a process of synchronic change
in Hausa language as the current trend of translated versions of the
expressions and terms are now observed to be frequently and practically used in
real social interactions in both informal and formal usages of the language.
This is due to influence of the nature of language used in media houses.
Introduction
Language
is a means through which human beings communicate, express their thoughts,
ideas and feelings. The most important among functions of language is
communication among human beings. Effective communication takes place only if
users of a particular language make appropriate use of that language. Hence,
language structures, contexts and norms are needed to express new ideas to
facilitate effective communication. One of the means through which this can be
achieved is translation of a spoken or written text into another language.
Translation is a very common means of interpreting message encoded in one
language into another language for the purpose of delivering a message to
people who do not understand the language in which the message is originally
encoded. Translation has been in use for very long time by rulers, educators,
traders, conquerors, religious missionaries and so on for their own purposes.
Following
colonial invasion of Nigeria, English language was introduced as the language
of government, education, legislation, media and so on amidst Nigeria’s
indigenous languages. Being English an alien language, arose the need to
translate many official documents and media programmes which were originally
produced in English into Nigeria’s indigenous languages. Some of the Nigeria’s
indigenous languages are the majority in their respective regions or states of
dominance. For example Hausa, Ibo, and Yoruba have been considered to be the
majority languages in the defunct Northern Region, Eastern Region and Western
Region respectively. With the creation of more and more states in Nigeria, some
languages have assumed status of majority in some states. Examples of such
languages and the states in which each is the majority are Kanuri in Borno
State; Nupe in Niger State, Tiv in Benue State and so on. Furthermore, Nigerian
Pidgin English is commonly used in all the States in southern Nigeria. It is
against this background that these so called majority languages are considered
for official functions in the regions or states in which they form the
majority. For instance Hausa is officially recognised for use in houses of
assembly; as medium of instruction in lower primary schools; sharia courts;
media houses, etc in most Northern states. The Federal Government-owned Radio
Nigeria Kaduna and Nigerian Television Authority, as an illustration, have
stations that are solely for broadcasting programmes in Hausa. Similarly, the
Federal Government-owned print media company, New Nigerian Newspaper publishes
“Gaskiya ta fi Kwabo” which is completely in Hausa. Additionally, the media in
states where Hausa is the dominant language, broadcast mainly in Hausa with
English for mostly news and current affairs.
Moreover,
Hausa being one of the major languages in Nigeria and the size of the
population of the speakers, both as native and non native speakers, makes it so
important that it is nationally and indeed internationally recognised. So then
there are transnational media which have Hausa service programmes for more than
half a century. Prominent among them include BBC, VOA, Deutche Welle, RFI,
Beijin to mention a few. In fact some of these stations broadcast in Hausa in
both radio and television programmes. Hausa films are also platforms form for
using Hausa language. Most of the actors in these films are young and residents
in urban areas. Some of them are not even native Hausa speakers wherefore; the
variety of Hausa they speak is the type that is highly influenced by English.
Undoubtedly,
most of the news and current affairs programmes produced in Hausa are
translated versions of the English texts. Admittedly, the translated versions
are full of issues of concern related to quality of translation. In
translation, concepts need not to be directly translated. The ideas or concepts
in any text to be translated need to be interpreted and put in a way that even
a person who does not understand the source language can receive the message as
it is in the target language. Instead, the kind of translation that
proliferates these days does not exactly convey the content of the original
text in the source language. Of course one may not be wrong to say that it
often leads to confusion as sometimes polysemous words or phrases are translated
not as used in the context of the original text. For example the author one day
noticed that check, whose context in the original text in the
source language suggests that it means to control, was translated
as bincika ie to find out in one of the 8:30
pm Hausa news of Katsina State television (KTTV). This typically indicates that
the translator might have not been aware that translation is also guided by
context, culture and structure of the target language.
Mohammed
(2008 a) writes that Hausa is a language which many electronic media use across
the globe and for the purpose of reaching wider audience in Nigeria and
elsewhere, a lot of new terms and concepts have been added to the language from
English. In this regard each medium that use Hausa for mass communication,
tries to use what they feel is the Hausa equivalent of the English terms and
concepts even though they are not found in Hausa culture. Regrettably, these
individual attempts by different media end up producing different renditions
with different interpretations of the original terms or concepts in English.
All the same the incorporation of many terms into Hausa can be considered “a
case of language enrichment” (p. 187).
This
study examines how some English expressions and terms which are directly
translated into Hausa in some media house are now becoming the norm in
interactions in Hausa among both Hausa native and non- native speakers and also
both educated and non-educated. For example sama da is now
being more commonly used than fiye da. Also Qalu balen
tsaro is now being more commonly used than tashin
hankali. That is to say the original Hausa versions or equivalents of
such expressions are now giving way for those that are reflections of English
structures and culture which will tantamount to eventual inevitable change in
Hausa language. English and Hausa languages are different in many perspectives.
Historically, English is a member of Germanic subgroup of Indo-European
languages while Hausa is a member of Chadic subgroup of Afroasiatic languages.
Nigeria is a multilingual country with English as the official and second
language. English is used for all official activities and documentations all
over the country though some major indigenous languages are used for such
purposes in their respective states of dominance. Most media houses, both print
and electronic, and also both public and private, use English as the main
language for their activities. All the same, each media house tries to serve
the purpose for which it is established. Equally, its programmes are meant to
serve a target audience. Wherefore, a dominant language is used in a particular
state or region in order to achieve the desired objective of the media. It is
in this regard that Hausa is used in most northern Nigerian states.
Literature Review
Translation
is an activity of encoding all aspects of meaning, originally encoded in one
language (source language), in another language (source language) making sure
that the meaning put across in the target language retains all linguistic and
nonlinguistic and also cultural differences and similarities between the source
language and the target language (Vinay & Darbelnet, 1958).
Translation
is the process of reproducing the nearest equivalent of meaning and style in
the receptor language as naturally as possible like presented in the source
language (Nida and Taber, 1982 in Mohammed, 2008 a).
Several
authors have written about translation from one language to another. For
instance in his article on the use of Hausa in the electronic media, Mohammed
(2008, a) points out that translating news and feature programmes, originally
written in English, to Hausa enable many mass media to reach wider audience and
hence achieve their objectives. He writes that the objectives of educating,
enlightening, entertaining etc the target audience is achievable only through
proper management of and planning of the language or languages of broadcasting.
He observes that in a multilingual situation like Nigeria where English is
official language, news and most feature programmes are collected in English
and translated in a Nigerian language such as Hausa or any other one. He
explains in this case adapting a theory of translation is not likely to be easy
and successful as interpretation and analysis of new concepts relating to, for
example, new technological inventions require enrichment of the target language
for adequate comprehension of the referents. He laments that the existing
“theories consider the areas of broadcast and the audience as a monolingual
constituents” (p, 187). To him, there is need for scholars in the field of mass
communication to seriously work on translation which involves rendition,
interpretation and equivalence. To this end he advises that language board or
committees be established which is to be saddled with the responsibility of
enriching and developing languages like Hausa for harmonisation and
standardisation of renditions of new terms and concepts for use in mass media.
He is of the view that what is now expected of mass communication scholars is:
· Identification
and selection of languages of wider mass communication range within a
particular broadcast area.
· Enrichment
and expansion of the identified and selected language to incorporate unfamiliar
English concepts and ideas to the speakers of that language such as scientific
and technical terms most of which emanate from English (p. 188).
The
author further expatiates that while former is an aspect of language policy,
the later is part of language management.
It
seems the article places more emphasis on mass communicators as professional
translators or as who are to come up with suitable theories on translation
without incorporating linguists in the process. Translation is an aspect of
applied linguistics wherefore linguists have to be mentioned in any discussion
on such topic. After all, the author explains that the tasks of selection and
expansion of language of broadcast relate to language policy and management
respectively which are all duties of linguists.
In
another article, Mohammed (2008, b) discusses the adequacy and legitimacy of
the reproduced texts in Hausa with respect to theories of translation. He
observes that renditions of English concepts in different variants do not
conform to the monosemy principle and leads to difficulty in comprehending the
message by the audience. He therefore recommends for what he calls “supervised
simplification of the renditions” (p. 300) for the interest of all Hausa users
especially the non-native speakers. He also recommends for units or committees
in each media house to coordinate production and development of terms as
renditions of non-existing terms and concepts in Hausa. In relation to this he
reports Pitch & Drasko (1985, p116) as saying translation has to conform to
particular guidelines which are as follows:
i.Universality
- a rendition must be widely accepted and popular among users of the target
language
ii.Monosemy
- this means that only a single item is required as a rendition of a concept.
iii.Intelligibility
- a translated text must be clear, meaningful and understandable. In other
words it should be free from any form of ambiguity.
iv.Correctness
- a term or concept must be correctly rendered in such a way that the
translated text typically represents the referent.
v.Availability
- a referent must be rendered in its current form. In other words it should be
presents as it is used in current situation.
vi.Adequacy
- a rendition must adequately and satisfactorily refer to the original concept
accurately. (p. 306).
If
these guidelines and authors’ recommendation will be followed, definitely
problems of translations, not only in media houses, but also in every situation
that requires translation in the world, being a multilingual global village,
will be reduced to the minimal.
In
another Krasniewki (2015) examined pictures in transition in relation to their
application in Media in the context of Hausa culture. The focus is on use of
pictures in Media. Similarly, Hanu (2017) studies transglobal media flows and
African popular culture. The research specifically focuses on revolution and
reaction in Muslim Hausa popular Culture. The author looks into styles and of
vocal performances in the domestication of transnational source text into
Hausa. Likewise Abdulmumini (2018) explores Media consumption and mediated
experience from media advertisement in Hausa language. Its focus is on
effectiveness of advertisements in Hausa in especially electronic media. All
these reviewed works are related to this current work in the sense that they all
focus aspects of use of Hausa Language in media only that this work main focus
is out of context translations of English terms and concepts. In some
electronic media.
This
paper also considers the incorporation of new renditions or terms as language
enrichment which is part of language dynamism that gradually causes a language
to change synchronically over time.
Methodology
The
work employs qualitative approach to investigate and describe how some concepts
in English are translated into Hausa most especially in some media houses. The
researcher purposively selected forty (40) English expressions and terms which
seem to be directly translated to Hausa without due consideration of guiding
principles of translation and compared how these expressions and terms are
practically used in real social interactions in standard Hausa language using
introspection as a Hausa Native speaker. The data was gathered from January,
2020 to June, 2020 through listening to various Hausa programmes and News of
Katsina State Television (KTTV), Katsina State Radio, Radio Nigeria Companion
F.M., Katsina, Vision F.M. Radio, Katsina, Radio Nigeria Kaduna Hausa Service,
British Broadcasting Coopreation (B.B.C.) Hausa Service, Voice of America
(V.O.A.) Hausa Service and Deutche Welle Radio Hausa service.
Theoretical Framework
This
research uses a semantic approach to provide theoretical underpinnings to the
study. The field of semantics in language studies deals with meaning and how it
is created from a particular form of language being it spoken or written.
Specifically, contextual theory of meaning is employed in the analysis.
Semantic theories explain the nature of meaning by using a finite set of rules
to explain a variety of semantic phenomena. The contextual theory of meaning is
also referred to as operational or usage theory of meaning. The theory was
developed by the German scholar, Wittgenstein in 1957, and later elaborated by
J. Firth () and M. A. Halliday (), Kempson, (1977). The theory largely expounds
that the meaning of a word or an expression is determined by the context of its
use. It is suitable for translation in the sense that it relates meaning to the
contexts and situations of word, expression and sentence usage for appropriate
interpretation. This studies harnesses commonly translated expressions that are
shared among Hausa speakers in the whole Hausa speaking communities to
demonstrate some issues concerning Hausa translation in the mainstream media.
The paper also expounds on some challenges related to translations and the
reality of the translated expressions in the contemporary society and how to
bridge in the gap in terms of meaning between the identified issues and how
these issues are best interpreted in the practical and social reality of these
issues and how the public perceive them in contrast to what the media translate
so as create more awareness on the disparity of the translated and how to
streamline the standard translation in conformity to what the public perceive
the translated expressions. The paper reveals the nature of culture in getting
the meaning or interpretation of expressions translated in the media. Different
languages convey different versions or reality to people who speak these
languages due to their different cultural orientations.
Data Presentation and Analysis
Table
Showing English Expressions and Terms; their Renditions and Existing Equivalent
in Hausa
|
S/N |
English
Version |
Rendition |
Existing
Hausa Version |
|
1 |
Security challenge |
Kalubalen tsaro |
Tashin hankali |
|
2 |
Sleep with two eyes close |
Bacci da ido biyu a rufe |
Bacci da saleva |
|
3 |
To open fire |
Buxe wuta |
Harbewa |
|
4 |
To become a lesson |
Ya zama darasi |
Ya zama ishara |
|
5 |
Film actor |
Jarumin Wasan Kwaikwayo |
Xan wasan |
|
6 |
To face problem |
Fuskantar matsala |
Cikin matsala |
|
7 |
Looting |
Kwasar ganima |
Wasoso |
|
8 |
To take step |
Xaukar mataki |
Huvvasa / qwazo |
|
9 |
To take long time |
Xaukar dogon lokaci |
Daxewa |
|
10 |
To take drug |
Xaukar magani |
Shan magani |
|
11 |
Take years |
Xauki shekaru--- |
Share/shafe shekaru |
|
12 |
To take / receive immunization |
Xaukar / karvar riga-kafi |
Shan rigakafi |
|
13 |
Take law into hand |
Xaukar doka a hannu |
Yanke ma kai hukunci |
|
14 |
Here and there |
Nan da can |
Jefi-jefi |
|
15 |
To receive injection |
Amsar / karvar allura |
A yi allura |
|
16 |
Buy from |
Saye daga |
Saye wurin/wajen |
|
17 |
To place on drug |
Xorawa kan magani |
Ana yin magani |
|
18 |
Sudden death |
Bayan gajeriyar rashin lafiya |
Mutuwar fuji’a |
|
|
Brief illness |
Gajeriyar rashin lafiya/ jinya |
No equivalent |
|
19 |
Protracted illness |
Doguwar rashin lafiya/jinya |
Shan fama da jinya |
|
20 |
Carrier |
Mai xauke da cutar… |
Masu fama da cutar |
|
21 |
Last year |
Shekarar da ta gabata |
Bara |
|
22 |
Know HIV status |
Sanin matsayin gwajin cuta mai karya garkuwar jiki |
Sanin halin da ake ciki |
|
23 |
To declare holiday |
Ware ranar hutu |
Bayar da hutun… |
|
24 |
To become a history |
Zama tarihi |
Zama tsohon zance |
|
25 |
History repeats itself |
Tarihi ya maimaita kansa |
No equivalent |
|
26 |
Tens |
Gommai |
No equivalent |
|
27 |
To visit web page |
Ziyara |
shiga |
|
28 |
Among youth |
Tsakanin matasa |
No equivalent |
|
29 |
To embrace religion/ peace |
A rungumi addini / zaman lafiya |
Shiga addini / son zaman lafiya |
|
30 |
Recitation from holy Qur’an |
Karatu daga cikin Alkur’ani mai girma |
Karatun Alqur’ani mai girma |
|
31 |
completion stage |
Matsayin kammalawa |
Ya kammalu/ an kamala |
|
32 |
Rafter stage |
Matsayin rafta |
An kai rafta |
|
33 |
In another development |
A wani ci gaba |
A wata sabuwa |
|
34 |
---% completion |
Kashi---bisa---dari na kammaluwa |
In Hausa sulusi, rubu’i, sumuni etc adopted from
Arabic. No percentage in Hausa |
|
35 |
Above / more than ---- |
Sama da--- |
Fiye da---- |
|
36 |
Less than--- |
Kasa da |
Gaza---- |
|
37 |
Lead hundreds of muslims to two-raka’aat Friday
prayer |
Jagoranchi daruruwan musulmi raka’o’i biyu na sallar
Jumu’a |
Ya yi limancin sallar jumu’a |
|
38 |
|
removing coordinate conjunction “da” in lists of
items |
|
|
39 |
Fish / poultry farming |
Noman kifi / kaji |
Kiwon kifi / kaji |
|
40 |
Family of the deceased |
Iyalin / iyalain mamacin |
Dangi / zuri’ar mamacin |
|
|
|
|
|
|
|
|
SUGGESSTIONS |
|
|
|
Computer |
Na’ura-mai-qwaqwalwa |
Komfuta |
|
|
Television set |
Akwatin talabijin |
Talabijin / tv |
|
|
Radio set |
Akwatin radio |
Rediyo |
|
|
Certificate |
Takardar sheda |
Satifiket |
|
|
Hand set |
Wayar hannu |
Waya |
|
|
Internet |
Yanar gizo |
Intanet |
|
|
Tens |
Gommai |
|
|
|
Senate |
Majalisar dattawa ta kasa |
Majalisar dattawa |
|
|
House of representative |
Majalisar wakilai ta kasa |
Majalisar wakilai |
|
|
Airport |
Filin safka da tashin jiragen sama |
Filin jirgi |
|
|
Gunmen |
Yan bindiga daxi |
Yan bindiga |
As
shown in the tables above many English expressions and or terms are directly
translated to Hausa even though there are existing expressions and or terms
that are currently in use in Hausa language. This is done without taking into
consideration sociolinguistic, structural and contextual differences of the
expressions / terms in both the source language (English) and target language
(Hausa).
The
data in the table shows that the word take is always rendered
as xauka irrespective of its context. That is why expressions
like to take step, to take drugs, to take long time and to
take / receive immunization are commonly rendered as xaukar mataki,
xaukar magani, xaukar dogon lokaci, xaukar shekar and xaukar /
karvar rigakafi respectively. There are existing expressions and or
terms that can comfortably serve as renditions of each of them. They are: yunquri,
shan magani, dadewa and shan rigakafi respectively.
In fact using daxewa instead of xaukar dogon lokaci is
more economical in terms of number of words used. In the same vein, the English
term carrier in the phrase carriers of a disease is
directly translated as masu xauke da cuta while the most
appropriate rendition of the concept of carriers in this
context is masu fama da cuta. Also the equivalent of facing
problem in Hausa is fama da matsala or cikin
matsala but it is frequently translated as fuskantar matsala. That is
to say matsala is collocated with shiga as against fuskanta.
Likewise, the concept of to open fire in English can
comfortably be expressed by harbewa in Hausa as against buxe
wuta which is a direct translation. Correspondingly, the phrase last
year is often translated as shekarar da ta gabata. There is no economy
of words in this rendition as the concept can be expressed by just a word bara in
Hausa.
In
some cases renditions of expressions like taking law into hand that
is xaukar doka a hannun is completely different from what the Hausa
equivalent – yanke ma kai hukunci. Likewise, an adverbial
expression here and there is rendered as nan da can instead of
its existing Hausa equivalent jefi-jefi. There is also an
English idiom – to sleep with two eyes closed – which is
translated as yin barci da ido biyu a rufe. This rendition
does not express the concept of the idiom. The right rendition ought to be yin
barci da saleva. Other expressions which are directly translated
include to declare holiday, to become history and to
become a lesson. The existing Hausa expressions that convey the concepts
are bayar da hutun ranar ----, tsohon labari and zama
ishara respectively instead of ware ranar hutu, zama
tarihi and zama darasi respectively. Moreover,
English words like embrace, place on and visit in
phrases like to embrace a religion / peace, to place on
drug and to visit web page are also commonly directly translated in
Hausa films and Hausa media programmes without considering their context in
Hausa language. That is why we often hear phrases like rungumar addini
/ zaman lafiya, an dora shi kan magani and ziyarar shafin
yanar gizo which do not conform with the semantic system.
In
a similar vein, the English word looting is always translated
as kwasar ganima. What to note here is that the concept
of looting in English has negative connotation whereas the
concept of kwasar ganima in Hausa has positive connotation.
Usually, it is after winning a battle that ganima is
applicable. Even in Islam ganima is not forbidden but looting
is forbidden. It must not be forgotten that Hausa language has been greatly
influence by Islam. In this regard the most appropriate rendition of looting is wasoso. Another
rendition which is not in conformity with Hausa culture is that of family in
the phrase family of the deceased. The word is translated
as iyali / iyalan without considering the fact that the
concept of family in English has a wider connotation than in
Hausa. In English one can “own” a family just by being a member even if he is
not the “head” of that family but in Hausa culture one only “possesses” a
family only if he is the “head” of that family. In this regard the most
appropriate rendition of the phrase is dangin mamacin as
against iyalin mamaci if the deceased is just a member of the
family. Thus, iyalin mamaci is applicable if the deceased is
the “head” of the family. Identically, concept of farming in
phrases like poultry farming and fish farming are translated
as noma even though in Hausa this concept is kiwo and
not noma as noma refers to plant
cultivation.
In
the same way, some expressions are rendered using descriptive terms simply
because the terms involved do not exist in either of the languages or are used
in different collocations in the two languages or cultures. For example sudden
death, brief illness and protracted illness are
translated using description as mutuwas bayan doguwar jinya and gajeriyar
jinya.
Meanwhile
there is a newly emergent phrase in Hausa as a result of direct translation of
the English phrase security challenge. This phrase is usually
translated as qalubalen tsaro or matsalar tsaro also
it can be comfortably translated in Hausa as tashin hankali because
the concept of security challenge English is the same as that
of tashin hankali in Hausa.
One
other thing is that prepositions are noticed to be directly translated without
due consideration of differences of their contextual use in the two languages.
Hence, constructions like “reading/ recitation from the holy
Qur’an; drug abuse among youth; buy from;
place on drug; above five hundred are
directly translated as karatu daga cikin Alqurani Mai Girma;
shan qwaya tsakanin matasa; dorawa kan magani;
saye daga; sama da mutum dari biyar instead of karatun
Alqurani Mai Girma; shan qwaya da matasa ke yi; bayar da magani; saye wurin--; fiye da
mutum dari biyar. These will be more suitable renditions as they suit Hausa
language structure.
Added
to the foregoing, is one common practice that typically reflects English
structure. It is the removal of the coordinate conjunction da in
the renditions that involve listing items. In English a comma is used to
separate items in a list with a conjunction before the last item. In Hausa,
however, the conjunction da is required in between every two
item but due to influence of stuructural system of English, the da is
now removed. That is why we have renditions like Ibrahim, Muhammad,
Abdullahi da kuma Aliyu.
In
some cases new concepts that are alien to Hausa culture are rendered through
using phrases to describe the terms or concepts. This violates the need for
economy of effort and ease of articulation. It is a common knowledge that it is
easier to use a single loaned / borrowed naturalised word than using
description. In this case it is recommended that the since concepts like
computer, television set, radio-set, certificate, hand-set, internet, football
world, airport etc are now very popular and have naturalised and become loan
words in Hausa; the naturalised forms should be used instead of attempting to
translate them through description. After all the descriptions often leads to
distortion of their real sense.
Conclusion
Language
change over time is real. This is due to its dynamism. Modernisation and
globalisation are important factors that bring about language change. There is
no language that is currently in use that is not influenced by modernisation
and globalisation. Hausa language being one of the most popularly used
languages not only in Africa but also across the world is heavily influenced by
modernisation and globalisation. As discussed in the introductory part of this
paper, English language has become the official language of Nigeria amidst
indigenous languages such as Hausa and the rest. Similarly, most scientific and
technological terms are English words. Thus, the growing need for Hausa
speakers to fit into new world of science and technology has brought about the
need for translating English and indeed other languages to Hausa to cater for
even those that do not understand any other language apart from Hausa. In the
process of translation, new terminologies and phrases have come into being as
seen in our data. As observed the new terms and phrases are now becoming more
popularly used than their existing equivalents in Hausa. These renditions are
commonly used by not only youth, who are considered to be the agents and
vanguards of language change, but also the elderly Hausa speakers. This is an
indication that another process of synchronic change in Hausa language is
already on its way as the current trend of translated versions of the
expressions and terms are now observed to be more frequently and practically used
in real social interactions in both informal and formal usages of the language.
This is due to influence of the nature of language used in media houses.
References
Abdulmumini, M. (2018) “Media Consumption
and Mediated Experience: Eamples from the use of Hausa language in Broadcasting
Media advertising”. Google scholar. Retrieved 30/06/2021
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Hausa Service various Hausa programmes January, 2020 – June, 2020.
Deutche Welle Radio Hausa service.
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Firth,J.R. (1957). “A Synopsis of
Linguistic Theory”. Reprinted in Palmer F.R. (1968) (ed) Selected
Papers of J. R. Firth 1952 – 1959. London: Longman
Halliday, M.A.K. (1977). “Ideas about
Language”. Reprinted in VOL. 3. of M.A.K. Halliday’s Collected Works. Webstar,
J.J. (ed). London: Continuum.
Hanu, A.U. (2017) “Transglobal Media Flows
and African Popular Culture: Revolution and Reaction in Muslim Hausa Popular
Culture. Studies in African Popular Culture”. Google scholar. Retrieved
30/06/2021
Katsina State Television (KTTV). January,
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Kempson, R. 1977) Semantic Theory: London:
Cambridge University Press.
Krasniewki, M. (2015) “Pictures in
Transition: Media and Popular Culture in Hausa Society”. Google scholar.
Retrieved 30/06/2021
Mohammed, Usman Ahamadu (2008) “A
Reflection on the Use of Hausa in the Electronic Media and Theories of Mass
Communication”. General Linguistics:Generative and Sociolinguistic
Approaches. Kaduna: Samkwang
Mohammed, Usman Ahamadu (2008) “Reflection
on the Theories of Translation and Equivalence and the use of Hausa in the
Electronic Media”. General Linguistics: Generative and Sociolinguistic
Approaches. Kaduna: Samkwang
Nida, A. Eugene and Taber, R. Charles,
(eds)(1982). The Theory and Practice of Translation. Leiden: Brill.
Radio Nigeria Kaduna Hausa Service.
January, 2020 – June, 2020.
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Voice of America (V.O.A.) Hausa Service.
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Wittgenstein, L. (1958). Philosophical
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The official website of the DEGEL Jounal is https://www.degeljournal.com

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