Cite this article as: Abba M. M. & Sadiq A.A. (2025). Examining the Level of Reliance and Perceived Credibility of Online Versus Print Newspapers among Undergraduate Students of Mass Communication Ahmadu Bello University Zaria. Zamfara International Journal of Humanities,3(3), 13-24. www.doi.org/10.36349/zamijoh.2025.v03i03.003
EXAMINING THE LEVEL OF RELIANCE AND PERCEIVED CREDIBILITY
OF ONLINE VERSUS PRINT NEWSPAPERS AMONG UNDERGRADUATE STUDENTS OF MASS
COMMUNICATION AHMADU BELLO UNIVERSITY ZARIA
Murjanatu Mohammed Abba
Department of Mass Communication
Ahmadu Bello University, Zaria.
And
Abdullahi Abdulrazaq Sadiq
Sapphital Learning, Nexim Bank, Plot 975 Cadastral Zone
Central Area, Abuja.
Abstract: This study
examined the level of reliance and perceived credibility of online versus print
newspapers among undergraduate students of the Department of Mass
Communication, Ahmadu Bello University, Zaria. It is without a doubt that there
is an ongoing metamorphosis in the media landscape today, with print newspapers
embracing new technologies and moving online. The objectives of this research
therefore, was to investigate the extent of reliance, to know which medium the
population prefers, to examine the factors that facilitated their choices and
to examine the medium they find more credible. The research employed the uses
and gratification and metamorphosis theories as theoretical frameworks. The
study adopted the quantitative survey method and used stratified sampling
technique to arrive at the sample size of 200 respondents. The findings
revealed that there was high preference for online newspapers over print
newspapers, and that the online format wasn’t believed to be very credible due
to factors such as fake news, misinformation and disinformation. Also, some
factors that facilitated their preference were identified which included ease
of comprehension, ability to share and comment on news stories and ease of
accessibility. Based on these findings, the study recommended that media
organizations should invest more in technologies that could help in detecting
and eliminating fake news in their content, and that there should be more
sensitization campaigns on the dangers of sharing unconfirmed reports and unverified
claims on the internet.
Keywords: Print
Newspaper, Online Newspaper, Credibility, Reliance, Undergraduates
INTRODUCTION
The media plays a critical
role in shaping public opinion and disseminating information to the general
public. With the advent of the internet and digital media, traditional print
media, including newspapers, have been challenged by online news sources. In
Nigeria, as in other parts of the world, newspapers have been an essential
medium of communication for decades. However, with the increasing use of the
internet, the popularity of online newspapers has been on a steady rise.
Adams (2022) describes the
concept of News as a sort of “mental breakfast” (p 448) which conveys recent
and noteworthy information about events, issues, and people of public interest
with the aim of informing, educating, and engaging audiences. According to him,
news reports provides citizens with accurate information about events that have
direct impact on their daily lives and it also serves as a method of checking
the affairs of officials, businesses and other powerful entities accountable
for their actions.
Newspapers are publications
containing information about politics, entertainment, sports, business, health
etc. that are disseminated at regular intervals (Daily, Weekly, Monthly etc.)
Newspapers have the power to set the agenda of the nation and can focus the
public attention on certain issues. Not only do people acquire factual
information about public affairs from the news media, readers also learn how
much importance is attached to a topic on the basis of the emphasis placed on
it in the news (Mishra & Koundal, 2019). According to Daramola (2006), the
major driving force for the establishment of newspapers in Nigeria was for the
propagation of nationalistic values, justice and the struggle for independence.
The pioneers of the Nigerian press such as Nnamdi Azikiwe, Ernest Ikoli, Obafemi
Awolowo and Lateef
Jakande used their
newspapers to attain these goals.
The Nigerian media
environment is unique, with different regions having their own media
preferences and cultural influences. With this in mind, it is important to
examine how Nigerians perceive the credibility and reliability of online and
print newspapers and how these perceptions affect their news consumption
habits.
Recent researches, Isyaku et al (2015), Anyim (2021), Abubakar et al
(2018) have raised concerns towards recent newspaper readership, they point out
that newspaper readership has been on a steady decline over the past decade and
this shift can be attributed to a number of factors but majorly the rise of
online media i.e. invention of the internet and social media networks.
The use of internet in
communication has revolutionized the business of mass communication. Although,
no new medium can send the old one packing, but advancement in technology has
definitely and will continue to alter the functions of each medium. Hence, the
use of Internet through its dynamism and interactivity is rapidly changing the
media industry and the practices of mass communication in Nigeria viz-a-viz its
effects on hard copy. It is as a result of this rapid change that traditional
newspapers are now harnessing and harmonizing the power of the internet by
commencing both online and print operations.
Online newspapers
distinguish themselves from traditional newspapers in a number of ways: they
are interactive; they offer convenience, which embodies easy access, searchable
features and the ability to cross reference through hypertext linking, they provide
multimedia features and also feature user generated content (UGC) (Tolabi
2009).
Although this does not
entirely mean that the online newspapers do not have implications, Adima (2015)
asserted that the rise of online newspaper readership has had adverse effects
on print newspaper production processes in terms of:
●
Decline in general production of print
newspapers
●
Decline in print circulation and readership
●
Disruption of print newspaper business model
●
Disruption of newspaper traditional value
chain and workflow
This study seeks to examine
the level of reliance and perceived credibility between online and print
newspapers in Nigeria. The study was also aimed at exploring the factors that
influence people's choice of news sources.
STATEMENT OF THE PROBLEM
Since the advent of online
newspapers, the print industry has undergone changes as far as reader patronage
is concerned. As Ram (2007, p14) cited in Ukonu et al (2013)
“…and then Internet posed
an ongoing problem to the business model of most newspapers in developed
countries. Paid circulation has declined, while advertising revenue, which
makes up the bulk of most newspaper income, has been shifting from print to the
new media, resulting in a general decline in profits….”
Studies by Ismail (2018),
Adekannbi & Agbolabori (2018), Anyim (2021), have further agreed with the
notion that the rise of online media has changed the way people consume news in
Nigeria, but it is unclear whether there is a shift in reliance and perceived
credibility from print newspapers to online newspapers.
The internet provides
online functionalities and possibilities far beyond what the traditional
newspapers could offer. However, online newspapers are also known to be a
carrier of fake news, misinformation and disinformation.
As at March 2020, during
the Co-vid 19 pandemic in Nigeria, various unverified information could be
found online regarding the nature of the disease and how it could be
controlled. These made people engage in some medically unsanctioned practices
e.g. bathing with salts, drinking unhealthy amounts of alcohol etc. The
internet gives users the ease to interact and share ideas, and messages and it
also allows them to become untrained originators of content, which could be
potentially misleading and dangerous.
With these prevailing
realities, it is important to examine the level of reliance on both newspaper
formats, while also examining how credible it seems to its readers. There is an
abundance of literature on audience preference studies, comparing the print and
online media, but there is little to no literature on the perceived credibility
of these sources by the readers.
Research Questions:
The Research questions of
this study are:
1. What
is the preferred newspaper format for receiving news reports among
undergraduate students of the Department of Mass Communication Ahmadu Bello
University, Zaria?
2. What
are the factors that facilitate and influence reader’s decisions to rely on their preferred format?
3. How
frequently do they receive news reports through their preferred format
(Online/Print)?
4.
How do readers perceive the credibility of
news reports as disseminated by their preferred format?
Research Aims and
Objectives:
The aim of this study is to
examine the level of reliance and perceived credibility of online newspapers as
compared to print newspapers. In achieving this aim, the following objectives
are identified:
1. To
determine the preferred newspaper format (Online/Print) of students of the
Department of Mass Communication, Ahmadu Bello University Zaria
2. To
understand the factors that facilitate reader’s decisions to rely on their
preferred format
3. To
find out how frequently they access news reports through their preferred format
4. To
understand how readers perceive the credibility of news reports as disseminated
by their preferred format.
REVIEW
OF RELATED LITERATURE
The Internet and Online Newspapers:
Online News can be
described as the online version of a newspaper, this could be a standalone
publication or an online version of a printed periodical, it also means the use
of any online medium for getting news stories (blog spots, social media)
The internet (and by
extension new media) eradicates the problems posed by “One-way communication”
and the lack of interactivity between originator and recipient which has
dominated the traditional media, This has given audiences the chance to also be
originators in the communication process and interact with communication
messages of their own accord.
The first online news site
is generally considered to be the website of the newspaper ‘The News &
Observer’, which launched in 1991. In the following years, other newspapers and
media outlets began to launch their own websites, offering online versions of
their print content (Javier, 2013).
Lately, many newsrooms have
taken advantage of the Internet’s potential to create online news platforms
that interest news audiences and extend their circulation. Today, there are
many active online news sites and newspapers on the World Wide Web through
which audiences read, discuss and share news content (Salwen et al. 2005).
Studies by Pavlik (2000)
suggest that the internet has elicited changes in journalism as we know it;
there are improvements in the ways journalists go about their tasks; improved
relationships between newsrooms and audiences; and expansions of newsroom structures.
Pavlik (2000) also
attributes the changing character of journalism firmly to the advancement of
new technologies, Varzandeh (2018) believes that online news develops in three
stages, In the first stage, most content from the original publication is republished.
The second stage involves journalists’ creating news contents for the sites,
while the third stage is designing the original contents particularly for the
web as a new communication medium.
Blogging is another concept
that is synonymous to online journalism, a blog in its early stages was a
personal web log or journal in which someone could share information or their
opinion on a variety of topics. The information was posted reverse chronologically,
so the most recent post would appear first. Nowadays, a blog is a regularly
updated website or web page, and can be used for personal or to fulfill a
business need. Blogging is a contraction of "Web logging”
In a more traditional
sense, a blog allows the public to view someone’s online record of the websites
he/she visits. Over the years the number of weblogs have increased
significantly, according to the ahrefs.com, a blogging statistic site, there
are over 600 million blogs on the internet as at 2023.
Another important concept
relating to online journalism is the concept of social media, social media is
another component of new media which ushered in an era of interactivity, and
real-time instantaneous communication. Specifically, advances in World Wide Web
(www) which led to the development of web 2.0 technologies in 1990s
orchestrated the birth of social media (Gausu & Jimoh, 2014).
Fake News, Misinformation and Disinformation in the
Nigerian Mass Media
Fake news, misinformation
and disinformation is a serious issue in news culture, Fake news refers to
intentionally fabricated or misleading articles designed to deceive readers,
Misinformation refers to inaccurate information that is spread unintentionally,
while disinformation refers to false or misleading information that is spread
with the intent of manipulation.
Siapera (2018) explains in
Olise (2021) that the advent of new media has increased the spread of fake
news. This is because anyone with the required exquisite device and Internet
connection can adequately be involved in the production and distribution of any
type of news that may look very believable even when it is completely fake. In
Nigerian newspapers, fake news, misinformation, and disinformation are often
used for political purposes, to influence public opinion, or to create
confusion and chaos (Otulugbu 2021).
Also In the face of the 2020
pandemic (Covid-19), the cause of Corona virus was linked to 5G mobile
broadband technology that is designed to replace 4G LTE connection with faster
internet connectivity which will enhance faster downloads and other internet
activities. 5G conspiracy theorists argue that the newly developed network
generates radio frequency radiation that can damage DNA and lead to cancer and
premature ageing. The fabricators also contend that the network can disrupt
cell metabolism, and potentially lead to other diseases through the generation
of stress proteins, and Corona virus in particular by weakening the immune
system. This information was carried by online news platforms like operanews.ng
Sensationalism in the Nigerian Media
Sensationalism in the media
is the use of exaggerated or provocative headlines, and content in order to
attract attention and increase readership or viewership. Sensationalism when
misinterpreted leads to the further spread of misinformation, promoting fear
and panic while removing credibility from the media. Numerous explanations have
been recognized for why the media tends to cover sensational news: to satisfy a
diverse range of viewers; to evoke strong feelings and reactions from the
audience; and to attain higher ratings and attract more advertisers. (Terngu et
al, 2020)
(Terngu et al 2020) also
analyzed some headlines from online and print newspaper for sensationalism,
●
“Buhari’s DSS boys go crazy – Arrest over
four top judges in Abuja, P/Harcourt and Gombe” (punch.com, October 2016)
The headline regarding the
arrest of eight judges from the Supreme/High Courts by the DSS in Nigeria is
sensationalized and reflects the typical style of Nigerian newspapers. The use
of terms like "boys" and "crazy" in the headline is not
only intended to sensationalize the story but also carries a judgmental
connotation. The reporter seems to have taken a biased stance, suggesting that
the DSS staff are not rational, without any credible source to support this
claim. Consequently, this headline revealed a particular ideological
perspective aimed at portraying the DSS's action as unjustified.
●
“We
raided the houses of ‘corrupt, unholy’ judges, says DSS” (dailysun.co.za
October 2016) While the headline suggests the DSS declaring the judges as
“corrupt” and “unholy”, the attribution does not agree with the statements made
by the source (DSS) which are contained in the body of the story. However, the
statements made by the DSS in the body of the story did not support this
attribution. Instead, the DSS acted based on allegations of corruption and
professional misconduct by a few suspected judges. Therefore, the headline is
misleading as it implies guilt without due process. It is essential to note
that only courts of competent jurisdiction can declare a person guilty of an
offense. The newspaper could have used the word "alleged" in the headline
to avoid presuming guilt. The continued existence of sensationalized news in
the news outlets can only lead to further division among the Nigerian
citizenry, the following are other problems caused by sensationalism of news
1. Misinformation: Sensationalized news
often exaggerates or distorts facts to grab the reader's attention. As a
result, people may end up believing information that is untrue, leading to
misinformation and confusion.
2. Decreased Trust: Sensationalized news can
erode people's trust in the media. When people realize that headlines and
articles are designed to generate clicks and views rather than provide accurate
information, they may start to question the legitimacy of news sources altogether.
3. Emotional Distress: Sensationalized news
stories can cause anxiety, stress, and fear among readers. The exaggerated and
alarmist language used in these stories can trigger an emotional response that
may not be proportional to the actual facts of the story.
4. Desensitization: Over time, people may
become desensitized to sensationalized news stories, leading to a lack of
empathy and concern for important issues.
THEORETICAL
FRAMEWORK
The following theories have
been reviewed for the purpose of the study: The Uses and Gratifications theory and the Mediamorphosis theory
The
Uses and Gratifications Theory (UGT) was proposed by E. Katz, J. Blumler &
Gurevitch in 1974, the theory serves as a framework for understanding how media
consumers become active in the choice of media and content to consume, UGT
explores how individuals deliberately seek out the media to fulfill certain
needs such as information needs, entertainment, socialization (West &
Turner 2010, p 397)
West
and Turner (2010) argue that there are five basic assumptions of the theory:
1. The
audience is active and its media use is goal oriented
The
theory posits that individual members have individual needs and they use the
media to accomplish these goals or satisfy these needs, McQuail (1972)
identified the ways of classifying the needs and gratification received, they
include diversion, personal relationships, personal identity, and information
(p 398)
2. The
media competes with other sources for needs satisfaction. The theory also
argues that different mediums are also in competition with one another in order
to fulfill needs. For example a person who finds gratification in phone
conversations with friends and family will definitely turn to the telephone
when seeking for information during an election.
3. Audience
are self-aware of their media use, interests and motives and these factors
guide their choice of media usage.
4. Audience
place value on media content and this value is subject to their assessment of
the content
5. Uses
and Gratification Theory also links a specific medium to a specific need e.g.
We watch comedy shows because we want to laugh, We read news stories because we
want to stay informed. (p 399)
In
relation to this study, the assumptions of the theory can be applied as the aim
of this research is also to examine the level of reliance on either online
newspaper or print newspaper, the study takes an audience-centric approach to
the analysis of media use as the audience are seen as active members in the
process of communication. McQuail (1972) cited in (West & Turner 2010),
this reason could be to fulfill a number of needs ranging from cognitive
reasons, social integrative reasons, tension release e.t.c.
The Mediamorphosis Theory:
The
ability for the media to undergo necessary transformation was conceptualized by
Roger Fiddler in 1997. Mediamorphosis refers to the transformation of
communication media, usually brought about by the complex interplay of
perceived needs, competitive and political pressures, social and technological
innovations. Mediamorphosis describes how humanity’s unending needs compels the
upgrade of communication technology. West and Turner (2010) also refers to the
following as the assumptions of the theory:
1. Co-evolution
and Co-existence: The existence of the old communication media, paved ways for
the development of the news, The development of online newspapers wouldn’t have
been possible without the existence of print newspapers
2. Metamorphosis:
The word itself means the transformation or emergence of new organism from an
old one.
3. Survival:
For the older communication media to still exist, Roger Fiddler theorized that
it must adapt and evolve, this means that it has to be modified in a way that
is suitable to the current generation.
4. Opportunity
and Need: People also utilize the media for different reasons as assumed by
Blumler & Katz, the new media doesn’t just succeed because of its
sophistication, There are other reasons including audience perception,
opportunity to upgrade and need for that upgrade.
In
relation to this study, The tenets of this theory can be applied to the
transformation of communication media including the transformation of print
newspapers to online newspapers, As Roger Fiddler theorized, Co evolution and
Co-existence is very important when analyzing media transformation. This theory
provides a necessary framework to understanding media transformation and the
reasons why people choose to upgrade or not.
Methodology
Research
Design:
The researcher employed a
quantitative approach, more specifically a quantitative survey. A quantitative
approach to media research is based on the measurement of quantity or amount.
It is applicable to phenomena that can be expressed in terms of quantity. It
also utilizes the use of numbers to represent different opinions and/or
concepts. Wimmer & Dominick (2011, pg 49) asserts that quantitative
approach requires that the variables under consideration be measured. “This
form of research is concerned with how often a variable is present and
generally uses numbers to communicate this amount”
Population of the Study
Wimmer & Dominick
(2011, p87) see population as “a group or class of subjects, variables,
concepts, or phenomena”. It typically refers to the entire group of individuals
or objects that possess certain characteristics of interest to the researcher.
The population of this study are all undergraduate students of the Department
of Mass Communication, Ahmadu Bello University Zaria. The population of the
students of the Department based on the 2020/2021 session as recorded by the
examinations office is 750 which consists of 100 level students (182), 200
level students (202), 300 level students (176) and 400 level students (190).
Sampling Technique
This study employed a
probability sampling method specifically the stratified sampling technique,
this technique would ensure adequate representation of the four undergraduate
levels within the Department. This approach involved collecting responses from
various classes or levels within the Department, which are treated as separate
groups (strata).
This approach is chosen
because it ensures that each subgroup or stratum in the population is
represented in the sample. This helps to capture the diversity and
heterogeneity present in the population more accurately than other sampling
methods
Sample Size:
In getting a representative
sample for this study, the statistical website survey monkey (www.surveymonkey.com) was employed with the following inputs, a
population size of 750, a confidence level of 90%, margin of error 5%, and the
population proportion was set to 50, and this approach yielded a sample size of
200 respondents, which represents 26.7% of the population. Since the stratified
sampling method is to be applied, 50 questionnaires will be administered to
each undergraduate level.
Method of Data Collection
This study utilized the
survey method, the study aims to examine the level of reliance and perceived
credibility among online and hardcopy newspaper formats. Survey is a method
categorized under the quantitative approach, it uses structured questions to
gather data, these questions are administered to people who are believed to
have desired information and in utilizing this method, a formal list of
questions is prepared. A survey is a systematic methodology as it involves
obtaining data directly from respondents using questionnaires.
Instrument
of Data Collection
This study would employ the
use of an online structured questionnaire. Rubin et al (2009) describe a
questionnaire as a methodical tool for gathering data. They define it as a
structured instrument comprising a series of questions and prompts designed to
acquire information from respondents. This definition underscores the
systematic nature of questionnaires, emphasizing their organized format and the
presence of prompts or supplementary instructions that assist respondents in
providing their answers. This study intends to use this tool to gather
information from students from the Department of Mass Communication, to examine
their level of reliance and perceived credibility of both online and hardcopy
newspaper formats.
The online questionnaire is
considered as best for this research study because it provides a consistent set
of questions and response options for all participants, reducing the potential
for interviewer bias and ensuring uniform data collection. The online
questionnaire will be placed on the Google forms platform making it accessible
and convenient to the population under study, this convenience makes online
questionnaires quite suitable for collecting data from a large number of
participants.
Method of Data Analysis
The data obtained from the
questionnaire was examined using descriptive statistical methods, including the
utilization of tables, percentages, and charts. This approach facilitated a
comprehensive analysis and discussion of the findings. Each variable and
research question will be displayed above the corresponding table, alongside
the respondents' responses to each question. The outcomes of this quantitative
research was interpreted using the SPSS software.
Data Analysis, Presentation and Findings
Research Question 1: What
is the preferred newspaper format for receiving news reports among
undergraduate students of the Department of Mass Communication Ahmadu Bello
University, Zaria?
Selecting
A Single Medium For News Consumption
Item |
Frequency |
Percentage |
Print
Newspaper |
35 |
17.5% |
Online
Newspapers |
165 |
82.5% |
Total |
200 |
100% |
Source:
Online Survey, 2023.
This table reveals that
82.5% (165 respondents) prefer to use the more recent and advanced technologies
to access news reports and 17.5% (35 respondents) prefer to use print
newspapers for the purpose of getting news reports and other related
information. Therefore, the findings recorded a very significant shift in news
consumption habits from traditional print newspapers to digital technologies.
The vast majority of respondents are embracing the convenience and
accessibility offered by modern technology when it comes to staying informed.
This goes in line with the assertion of Isyaku et al (2015), Ismail
(2015) who indicated that the current advancements in technology is slowly
rendering newspaper readership obsolete and almost archaic. The online
environment fosters interlinking of information, which provides more context
than traditional newspapers, and it also fosters virtual communication through
online communities and forums.
Research Question 2:
What
are the factors that facilitate influence reader’s decisions to rely on
their preferred format?
Reasons of Selecting
Preferred News Format
Reasons
For Selecting Online Newspaper |
Frequency |
Reasons
For Selecting Print Newspaper |
Frequency |
Easy to read and understand |
95 |
Availability of Hardcopy |
25 |
Accessibility |
110 |
Easy to read and understand |
21 |
Affordability |
84 |
More-In-Depth Coverage of news |
17 |
Ability to share and comment on news stories |
137 |
Reliability Accessibility |
16 13 |
Abundance of news sites to choose from |
85 |
|
|
Others |
0 |
|
|
Source: Online Survey, 2023
This question sought to
find out the factors that facilitated readers’ decisions to rely on their
preferred format. Findings in table 7 and table 8 can be used to answer this
question, For the respondents who preferred print newspapers, The factors majorly
included Availability of hardcopy, Ease of reading and comprehension, More in
depth coverage of news and Reliability of news stories.
As Mishra & Koundal
(2019) further explained, Print newspapers are tangible and can be physically
held and read, making them easily accessible without internet connectivity,
They are also often available at various distribution points, such as newsstands,
libraries and cafés making them convenient for people who enjoy picking up a
physical copy while on the go. Print newspapers often have the space to provide
in-depth coverage of news stories. The editorial process in print newspapers
often involves more extensive fact-checking and research, contributing to the
perception that the content is well-researched and thorough. Print newspapers
also includes special sections or features, such as long-form articles,
investigative reports, or opinion pieces, which can provide readers with deeper
insights into varying topics.
Individuals perceive print
newspapers as more reliable sources of news due to established editorial
standards, complex gate-keeping processes, and a tradition of accountability.
Journalists and editors at reputable newspapers are typically held to high ethical
standards. (Asemah & Gambo 2016).
For the respondents who
preferred Online news format, their major reasons included, The ability to
instantly comment on news stories, Accessibility, Ease of read and
understanding, An abundance of news sites to choose from, Affordability, Visual
appeal and Flexibility.
As Deuze (2016) further
posited that online newspapers allow readers to engage with news content,
fostering real time discussions by commenting on news articles. This fosters a
sense of community and inclusivity as readers can also connect with other readers
thereby enriching the overall reading experience. He further argues that online
newspapers are accessible and from virtually anywhere with an internet
connection and an internet enabled device. This makes it possible for people
with mobility issues to be able to get access to news stories, this also makes
it very affordable.
Research Question 3: How frequently do they receive news reports
through their preferred format (Online/Print)?
This question was aimed at
finding out the frequency with which they receive news reports through their
preferred format. This question was divided into two levels of frequency, daily
use of preferred format and weekly use of preferred format. Figures 1, 2, 7 and
8 have answered this question. As represented in Figure 1, from the entire
population, only about 15.5% read print newspapers at least 1-2 times in a
week, and in a day only about 17% of the population spend at least 15 – 30
minutes reading physical newspapers.
As represented in Figure 2,
an average of 30 minutes is spent reading newspapers by the respondents and
only about 48.6% of the respondents who prefer newspapers spend about one hour
reading them daily.
As presented in Figures 7
and 8, In a typical week, About 70.5% of the population read online newspapers
at least once or twice, and in a day about 68% of the population spend at least
15 – 30 minutes reading news online
These findings are in
agreement with the studies of Chyi and Tenenboim (2019) who posit that print
newspapers are gradually dying, they argue that the increasing popularity and growing phenomenon of
digital media are changing the media market landscape significantly, and the
dire consequences for newspaper publishers are that the migration to digital
media is strategically managed.
Research Question 4: How do readers perceive the credibility of
news reports as disseminated by their preferred format?
The findings revealed that
for the respondents who prefer print newspapers (35 respondents), 82.9% of them
have complete trust in news disseminated through print, 11.4% are neutral about
this and 5.7% disagree. 65.7% of the respondents are of the view that news
stories presented in print format are completely accurate. 88.5% of the
respondents also believe that news stories presented through print also
accommodate diverse viewpoints and perspectives and 65.7% of the respondents
believe that print newspapers do not harbor any form of fake news,
misinformation or disinformation.
However, For the majority
of respondents, which comprises 165 respondents (82.5%) and who favor online
newspapers, 45% of them agree that news disseminated online is trustworthy, 35%
of the respondents are indifferent about the trustworthiness of online newspapers
while 19% disagreed with the notion. 41.8% are indifferent about the perceived
accuracy of online newspapers, 35.7% of them agree that online news is accurate
while 22.5 completely disagree that online newspapers are accurate. On the
issue of diverse viewpoints and perspectives, 55.7% of respondents believe that
news disseminated online offers diverse opinion, 30.9% is indifferent while
13.3% disagree with the statement.
When asked about fake news,
misinformation and disinformation in online newspapers, 55.7% disagreed that
online news did not contain fake news, misinformation and disinformation, 24.2%
were indifferent on the issue while 20% of the respondents agreed that they
didn’t come across fake news, misinformation and disinformation while reading
online newspapers.
Despite the relatively low
amount of respondents who selected print newspapers as their preferred
newspaper format, there is a high level of trust and perceived credibility
amongst its users when compared to online news which the respondents believe
contains some level of fake news misinformation and disinformation due to User
Generated Content and Citizen Journalism
Conclusion
With regards to the
findings revealed in this study, Level of reliance and perceived credibility of
print newspapers as compared to online newspapers, it is clear that each format
possesses unique advantages and disadvantages in the eyes of readers. Print
newspapers persist as a dependable and reputable source of information,
commonly associated with thorough journalism, editorial oversight, and a
long-established commitment to journalistic integrity. Nevertheless, as studies
have indicated, their level of reliance has experienced a decline in recent
years partly due to the ease of understanding and ability of instant feedback
offered by online news sources.
Online newspapers have
surged in prominence in the digital era, meeting the demand for real-time
updates and multimedia content. Although online newspapers offer convenience
and accessibility, concerns about misinformation and credibility have emerged
due to the proliferation of unverified content on the internet
Recommendations
With reference to major
findings discovered in this study, the researcher makes the following
recommendations:
1. Media
organizations who are still utilizing conventional media for news dissemination
should consider utilizing the environment for news dissemination.
2. Media
organizations should make more efforts in utilizing technologies that could
help in detecting fake news, misinformation and disinformation in their
content. This will increase perceived credibility of online news
3. There
should be more sensitization campaigns on the dangers of sharing unconfirmed
reports and unverified claims on social media and to media organizations.
4. Clubs
that can foster news readership especially at undergraduate levels should be
promoted e.g Press Clubs, Newspaper Readership Club
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