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Contemporary Nigerian Music, the Digital Media and the Hiatus Within

By

Dr. Chimeziri C. Ogbedeto, Dr. Ugochukwu Ogechi Iwuji & Chiadikobi, Chinwe Mary-Rose

                 Department of Humanities, Federal Polytechnic Nekede, Imo State, Nigeria                

Corresponding author’s email & Phone No: ugoiwuji@gmail.com, uiwuji@fpno.edu.ng, +2348068781712

Abstract

Nigeria has a vibrant music industry which churns out tons of music albums on annual basis. However, most of these songs are thematically threadbare, and their lyrics are contradictory to Nigeria’s national ethos. There seems to be a dearth of critical discourses on the texture and tempo of musical releases in Nigeria. This study expands epistemic frontiers as it investigates a number of contemporary Nigerian songs rendered in the English language within the framework of Leavisism. The aim is to establish how poor musical art can be inimical to national purpose and development. The study identifies a hiatus – a missing link in the music value chain in the country – the absence of a proactive and robust censor’s board or agency. The role of the digital media in giving global visibility to both sound and poor music is unprecedented, hence the need to censor the art consumed by Nigerian citizens – especially young Nigerians who are easily receptive of contemporary songs. A serious nation takes what is consumed by its citizens seriously. The practice of releasing poorly scripted and edited songs to the public with little or no censorship has been observed as unhealthy by this paper. The methodology of the paper is essentially qualitative as a number of musical releases are analysed and examined within the Leveavisist framework. The findings of the study are noteworthy: one, most of the lyrics of the songs do not promote cultural excellence, two, there is no proactive censor’s board to prevent the infiltration of the market with culturally unhealthy songs. A responsive censor’s board is the hiatus – the missing – through which a musical art that promotes national development can be realised.

Keywords:   Censor’s board, Contemporary, Leavisism, Music industry, Nigeria and National ethos.

Introduction

Music is a powerful agent of socialisation whose content and production should be taken seriously by the authorities of any country. Contemporary Nigerian music, especially hip-hop and Afro-pop have emerged as a growing trend that resonates with the young population. Essentially, contemporary Nigerian music refers to the modern forms of popular music that emerged from the late 20th century through cultural fusion, technological innovation, and globalisation. Adedeji (2010) explains that contemporary Nigerian music developed from earlier traditional and popular forms such as Yoruba music, highlife, juju, and Afrobeat. It incorporates traditional rhythms, proverbs, and tonal language features. It also integrates western instruments, studio production techniques, and global genres like hip-hop and R&B. Contemporary Nigerian music responds to social change while reflecting generational tastes. Omoniyi (2006) argues that contemporary Nigerian music, especially hip-hop and Afrobeats, demonstrate creative language mix – achieving a hybrid of English, Nigerian Pidgin, and indigenous languages. Obiefuna and Onyeka (2014) view contemporary Nigerian popular music through its thematic and aesthetic features. They identify themes of addressed by the musical genre to include love, wealth, social struggle, politics, and urban life.

The digital media has enhanced the global visibility of contemporary Nigerian music. Digital media has to do with any form of content created, stored, distributed and accessed in digital or electronic forms such as smartphones, tablets and other digital devices. The digital media is interactive and shareable, having a global reach. It is a veritable avenue to enhance communication, promote business and brands, connect people worldwide and entertain people. Examples of digital media may include social media platforms, streaming services (YouTube and Netflix), websites, blogs, podcasts and e-books, among others.  Digital platforms that amplify contemporary Nigerian music include: Spotify, TikTok, YouTube, Audiomack, Boomplay. Apple music and social media platforms (Instagram, Facebook, Twitter/X), among others.

The digital media has given contemporary Nigerian music a boost in terms of visibility and access. Digital media and social platforms have intensified these debates. Ojukwu (2025) notes that social media amplifies the reach of morally insensitive songs, making regulation more complex. Adeola (2020) also highlights how digital accessibility increases youth exposure to morally ambiguous content. The democratisation of music production and distribution has therefore weakened traditional gatekeeping structures. It is important that the authorities regulate the content in digital media so that it does not undermine the national ethos. The entire process of producing this genre of music should be adequately censored to prevent the preponderance of negative art that corrupts. In recent times, contemporary Nigerian music has been derailed by the growing trend of vulgarism and indecency. This trajectory mars national purpose and undermines cultural values.

Nigeria’s national ethos is formally established in the Constitution of the Federal Republic of Nigeria (1999), particularly in Section 23, which articulates the core values that are intended to guide both citizens and government. These values include discipline, integrity, dignity of labour, social justice, religious tolerance, self-reliance, and patriotism. Beyond the constitutional articulation, the National Ethics and Integrity Policy (NEIP) implemented by the Independent Corrupt Practices and Other Related Offences Commission (ICPC) provides a practical framework for operationalising these values in governance and public life. The policy emphasises human dignity, patriotism, personal responsibility, integrity, national unity, and professional conduct as actionable standards for citizens and public officials. Falola (2008) enriches the understanding of Nigeria’s national ethos by framing it as a tool for building a collective identity and shared purpose among citizens. In summary, Nigeria’s national ethos serves as a guide for a collective vision and action, emphasising patriotism, social responsibility, and citizen engagement through which national development actualised and sustained.

Literature Review and Theoretical Framework

This study examines how lack of censorship has made contemporary Nigerian music to promote values that contradict national purpose and ethos. Contemporary Nigerian music has attracted significant scholarly attention due to its growing influence on youth culture and national identity. It is important that scholars give it the critical attention it so deserves. Already, several scholars argue that some contemporary songs promote values that contradict traditional moral standards. Ogunrinade (2016) describes contemporary Nigerian popular music as a potential “menace to national development,” noting that lyrical content often glorifies materialism, sexual pervasion and social deviance.

Adelakun and Williams (2025) examine rural youths in Lagos State and discover that exposure to hip-hop music is linked to shifts in perceived moral standards. Similarly, Ibekwe (2017) argues that exposure to morally questionable lyrics contributes to what he terms a “moral crisis” among Nigerian youths. The role of music videos in shaping moral perceptions has also been widely discussed. Akas and Nwofor (2019), in their study of Flavour’s “Catch You,” highlight the prominence of explicit imagery and gender objectification in contemporary Nigerian music videos. Ekwueme (2018) further argues that visual representations of sexuality and luxury lifestyles in music videos reinforce permissive attitudes toward premarital sex and consumerism.

Language use in contemporary Nigerian hip-hop has also drawn criticism. Okoye (2021) examines vulgarity and obscenity in hip-hop lyrics and concludes that explicit expressions have become a norm. Endong (2016) similarly probes illicit content in Nigerian hip-hop, questioning the effectiveness of censorship mechanisms in regulating morally offensive material.

There is tension between African traditional moral values and modern popular culture. Tairu et al. (2024) argue that Afro-pop music often departs from indigenous ethical systems rooted in communal respect, modesty, and social responsibility. Ogoke (2018) situates this tension within broader Nigerian popular culture, suggesting that Westernization and globalization have influenced changing moral narratives in music. The clash between tradition and modernity therefore underpins many critiques of contemporary songs.

Media literacy and moral reorientation emerge as recurring solutions in literature. Layefa et al. (2016) advocate for media literacy education to help youths critically interpret popular music messages. Ajaero et al. (2019) propose transforming hip-hop into a tool for educational and socio-cultural development rather than moral decline. These scholars do not wholly condemn contemporary music but argue for reform and responsible creativity.

Empirical studies also link music consumption with behavioral outcomes. Nwosu and Okafor (2019) analyze media exposure and youth behavior, concluding that music influences attitudes toward sexuality, drug use, and social rebellion. Ojo (2023) extends this discussion by examining global music influences and their impact on cultural and moral behaviors among Nigerian youths. Together, these works suggest that moral concerns are intertwined with broader patterns of globalization and media consumption.

Some scholars adopt a more historical and sociological lens. Okafor (2005) underscores the traditional function of music in Nigerian society as a vehicle for moral instruction and communal values. In contrast, Onyeka (2014) observes that contemporary thematic patterns often emphasize wealth, fame, and pleasure over communal responsibility. This contrast between traditional moral instruction and modern commercialized themes reinforces arguments about moral decline.

Overall, the literature reveals a dominant concern that some contemporary Nigerian songs promote immorality through explicit lyrics, sexualised imagery, and the glorification of deviant behavior. However, scholars differ in their conclusions: while Ogunrinade (2016) and Endong (2016) adopt strongly critical positions, others such as Ajaero et al. (2019) and Layefa et al. (2016) advocate reform rather than condemnation. The debate ultimately reflects broader tensions between globalization, youth culture, commercialization, and African moral traditions. Future research may benefit from balanced empirical investigations that measure actual behavioral impact rather than relying solely on moral interpretation.

Psychoanalysis is a relevant theory to interrogate our primary data. Psychoanalysis is both a theory of human behaviour and a clinical method that explores the unconscious mind and the underlying causes of emotional and psychological difficulties. It avers that much of mental life occurs outside conscious awareness, influencing thoughts, feelings, and behaviour (Bateman, Holmes, & Allison, 2022). Originally proposed by Sigmund Freud, psychoanalysis emphasises that the repressed unconscious shapes personality and mental health. This framework views the psyche as structured around the interplay of the id, ego, and superego, which regulate instincts, social norms, and conscious decision-making (Eagle, 2011, 2018).

A basic tenet of psychoanalysis is the importance of early life experiences. Freud argues that early experiences and relational patterns influence later personality development. (Bateman et al., 2022). Defence mechanism is another basic concept in psychoanalysis which has to do with the unconscious strategies employed by the ego to manage internal conflict and anxiety. Mechanisms such as repression, projection, and sublimation shield individuals from psychological distress while shaping personality and behaviour (Bateman et al., 2022; Eagle, 2018). Transference and countertransference are also key tenets of psychoanalysis; transference occurs when patients project feelings and expectations from past relationships onto the therapist, while countertransference involves the therapist’s emotional responses to the patients (Bateman et al., 2022).

Also, psychoanalysis emphasises the therapeutic relationship as a vehicle for change. Through the analytic process, patients explore unconscious drives, gain insight into unresolved conflicts, and develop a deeper understanding of themselves and their relationships. Contemporary research supports the efficacy of psychoanalytic and psychodynamic therapy for improving emotional regulation, personality functioning, and relational patterns (Shedler, 2010; Bateman et al., 2022).

The paper also deploys Leavisism to interrogate the primary data. A framework named after its progenitor, F. R. leavis, Leavisism celebrates the idea of the Great Tradition in English literature which argues that literature should embody morality. Leavis in his influential book, Great Tradition, commends the works of Jane Austen, George Eliot, Henry James and Joseph Conrad, among others for embodying moral seriousness. A primary tenet of Leavis’s Great Tradition is moral seriousness. For Leavis, literature should reflect the ethical quality of life. Literature is, therefore, not a mere entertainment but a disciplined exploration of moral consciousness. Horne (2004) asserts that Leavis valued writers who demonstrate a profound engagement with the complexities of right and wrong, responsibility, and human relationships.

Leavisism argues that art should embody a vital engagement with lived human experience. According to Day (1996), Leavis saw literature as a record of civilization’s moral and cultural health. Artel must present life in its fullness—social, psychological, and spiritual—rather than focusing on superficial plots or sensationalism.

Realism is also a core component of Leavisism, emphasising the need for artists to portray reality with psychological depth. Schwarz (1989) notes that for Leavis, realism was not photographic detail but an intense moral and psychological attentiveness to character.  In summary, art for Leavis, should be a cultural authority – a guardian for cultural values in a rapidly industrialised and commercialised society.

Both Psychoanalysis and Leavisism are central to this paper as they emphasise moral rectitude in art and how it can positively impact the subconscious of an individual for cultural excellence and national development. When scaled in the crucible of the two theories, most contemporary Nigerian songs may be found thematically threadbare, explicit and unable to uphold the national ethos.

Contemporary Nigerian Songs, National Culture and the Digital Media

The dynamics of the digital media have given visibility to art forms, oral or written. They have democratised access to art, such that ordinary folks may not need to go to the physical market to purchase choice musical albums. They simply download songs from any digital platform available. This is why a serious nation regulates what its citizens consume. Essentially, what is consumed constitutes a lived experience which resides in the realm of the subconscious, finding expression in due course through conscious acts. An uncensored art may corrupt a society and derail national objectives and cultural values. Art consumed in a society should aptly reflect the standard of society while being the moral compass upon which a society is built. The youth population which constitutes a great bulk of the population mass of the Nigerian nation is the worst-hit in this era of digital media. By their nature, the youths are easily influenced by what they see and hear. Music is a tonic through which they relieve tension. The youthful age presents a volatile period where young people easily idolise music stars, who unknown to them, are delinquents churning out poor art for mercantile purposes.

There are many contemporary Nigerian songs that are not healthy to the psyche of a typical Nigerian youth. These songs unfortunately are produced and released to the digital market without censorship. There seems to be the absence of a strong regulatory mechanism in the creative industry. Most of the artists that populate the music ecosystem are ignorant of the Nigerian national ethos or purpose. They create and produce songs that are thematically threadbare – unaligned to national values and unable to edify the society.

This study interrogates a number of contemporary Nigerian songs with the aim of identifying the hiatus within. Rema’s “Soundgasm” released in 2022 has remained unbanned in the country even when it is unhealthy for consumption. The song is bad art that is antithetical to the society. it embodies explicit and sensuous images and symbols that at best propel a Nigerian youth into antisocial behaviour. The song presents the female-folk as mere symbols of sexual gratification, romantisising typical amorous encounter with a female acquaintance. The latter is presented as nubile, pliable and vulnerable – only good at following the whims of her male partner. The female partner in Rema’s song does not deserve genuine love but “sexy love”:

Sexy love, what she need from a bad boy like me

Yeah, yeah

Sexy kisses, the thing that she end from my lips

Yeah, yeah

Man’s XXL is the only air that she breathe

And when I look into her eyes

I know that she can never get enough of me

The tone of the song is self-indulgent. The artist seems only single-minded in satisfying his lust. The artist could have focused his art on crucial aspects of our national life rather than recreating a sexual scene. The symbols of “sexy love” and “bad boy” reinforce the delinquency of the artist. He tags his love a “sexy love” and does not even spare his personality as he characterises himself as bad. The artist’s partner is as delinquent as he appears as all she wants are sexy kisses”. Beyond this, the partner also needs a man’s XXL, a metaphor for a man’s organ. It is incomprehensible that the said metaphor forms the “air that she breathes.” The use of air in the foregoing is a metaphor suggesting a symbol that assuages hunger. The partner is unable to “get enough” of the artist because her heart seems preoccupied with satisfying fleshly yearnings. The artist and his concupiscent love are overwhelmed with lewd thoughts on mere issues of emotion.

Onuekwusi (2013, p. 5) avers that any society that neglects good literature “will find out with time that it has chosen anarchy and barbarism instead of peace and harmony.” Art can order and reorder a society. Creativity should be developmental in nature, pushing frontiers of societal evolution and not one that is for commercial gain which reinforces consumerist behaviour. Rema’s art in the foregoing son is simply commercialist in nature, promoting antisocial behaviours that appeal only to the id. He further presents his partner as a worthless symbol of sexual appeal:

Your body high me like lean

When we do it skin to skin

And as you rush they increase

I feel the drip in your V

Shorty say she feeling sore

She grab my neck and she whisper, “Please”

Shorty give me dirty splash on my chest to my knees.

The song continues to evoke lewd images to capture the artist’s escapades with her lover. The phrases “skin to skin”, “drip in” and “dirty splash” present images of sensuality which only catalyse imaginations inimical to national development.

Contemporary Nigerian music should edify youths who form its primary audience and not expose them to vulgarism and lasciviousness. Rema’s “Soundgasm” is antisocial and should be banned. It is injurious to the subconscious of a young adult, offering only obscene which promote petty, patriarchal agenda that contradict national values. The female in Rema’s song is a symbol of lust and gratification. In the end, the artist acknowledges her thus:

Baby girl your body is my medicine

Sweet baby melanin, sweeter than sugarcane

If I hickey, hickey on her neck

Sex like gangster on my face, innocent…

The foregoing lines promote sexual promiscuousness. It is no eulogy as there is nothing heroic about the action or posture of the female partner. She is addressed as a “medicine”, a metaphor for a healing balm. There is simile in the second line where the female partner is considered sweeter than sugarcane. A young female adult listening to the song may be lured into promiscuity, having been made aware of her “soft” powers and not intellectual capacity.

The title of Rema’s immoral song “Soundgasm” gives a foretaste of the indecency of his art. There is an unabashed promotion of sexual act and its orgasmic outcome. The song is a reckless invitation to a life of licentiousness and incontinence. The art consumed by the public should be defined by verbal and moral restraint. A nation is not built on art that promotes profligacy and libertinism.

Some contemporary sacred songs may unwittingly catalyse immoral thoughts, which derail their artistic quality. Art must be seen to address fundamental human and moral realities and not promote crude words and acts. Chinyere Udoma’s latest musical release “Ihe Di Gi Nma” shows traces of crudity which could have been flagged and expunged if music censors board were in place. Some aspects of the song, especially the latter part, does not show restraint in its deployment of symbols to describe iniquitous acts:

Anu aru m choro kam zuo ori

My flesh desires to steal

Anu aru m choro ka m kwaba iko

My flesh desires to fornicate

Anu arum choro kam siba asi

My flesh desires to tell lies

Anu aru m choro kam sebe igbo

My flesh desires to smoke marijuana

Anu aru m choro ka m ruo aka

My flesh desires lesbianism

Anu aru m choro kam kpowa ntu

My flesh desires homosexuality.

The foregoing verse unwittingly exposes itself to the crudities that define immoral secular songs like Rema’s “Soundgasm” as discoursed earlier. Art that is consumed by the public clearly keeps faith to the values of the society that produced it, while showing restraint and moderation in its lexical and semantic ramification. The brazen mention of the sins from which the artist seeks salvation is counterintuitive, contradicting the piety earlier expressed in the song. The beauty of art lies in its ability to deploy figurative expressions to address even the crudest of circumstances. This preserves art and makes it timeless. Leavisism argues for a strict, moral-centred art that priortises societal wellbeing.

The foregoing song may be two weighty and even absurd for a child or young adult to sing. Some of the immoral acts so mentioned may ne strange to them. They may certainly not be familiar with lesbianism, homosexuality and marijuana addiction. Exposing them to these antisocial habits may be injurious to their psyche. What the subconscious mind assimilates determines what the conscious personality expresses. Artistic works are consumed by a mixed audience of children, young adults and adults, hence, an artist should not assume that his audience are knowledgeable with certain lexical items used in the work. Essentially, art should edify the public at all times and not assault the emotion. By its nature, musical art deserves great caution at the stage of creativity and production as it can hardly be restricted from anyone. The digital media has democratised access to knowledge and the musical art is no exception. An effective censor’s board should censure both secular and sacred songs at the stage of production and escalation.

Like Rema’s “Soundgasm”, Naira Marley’s “Pxy Drip” is entirely explicit and vulgar, evoking sultry images and symbols that are unhealthy to the public. The verse promotes male chauvinism and promiscuity. It creates a binary between a lecherous male and a vulnerable female. The lustful male holds the female in derision, hence the generous use of the yonic symbols: “Make that pussy drip/Whine your body and go down low.” The first line of the excerpt implicates the title of the song which in itself is indecent, only using the letter “x” replace other letters that point to a yonic symbol. The rude male is impatient in the song and dishes out commands to the female partner who is malleable and vulnerable. The female partner thus has no mind of her own, making herself readily available to the male “lord” who wants to be satiated all the time. In his impatience, the man says: “And I can’t wait till we get inside.” The lexical item “inside” is a metaphor for the woman’s body which the male admirer takes for granted.

Most contemporary Nigerian songs are entirely driven by mercantile interest. In the process of appealing to the id of the young generation, these songs lose real, tangible meaning that can impact virtues in the psyche of a youth. Driven by the pleasure principle, these songs contradict national values which they ought to embody. For Naira Marley whose songs resonate with a vast majority of the youthful population in Nigeria, what matters the most is the quantum of profit he makes from his songs and not the values it propagates. The end part of his “Pxy Drip” emphasises how vanities can attract a woman to ta man, reinforcing the little value he wants the society to place on women:

And you turn me on, on

Girl come make me spend my money

Girl you make me spend my money…

And you turn me on

Girl come make we spend money

Girl you make me spend money.

The tone of the poem is vulgar and tawdry. The verse addresses the female-folk as mere pleasure tools that are captivated by epicureanism. The diction is inelegant and shoddy. The work is threadbare hence the mindless repetition. The use of repetition deepens the emotional impact of literary lines, creating rhythm, musicality and cohesion. However, lines are recklessly repeated in the verse because the artist lacks the art to appeal to the intellect. There is no value to communicate and there is no tangible theme that is created or sustained in the work. A good art ought to teach and delight. In the case of contemporary Nigerian songs, there is no intellectual effort to develop the superego of humanity as the songs are primarily created to appeal to the id, and in the end, art loses its value as the society endures its backlash.    

Conclusion and Recommendation

The dynamics of the digital media have given visibility to art forms, oral or written. They have democratised access to art, such that ordinary folks may not need to go to the physical market to purchase choice musical albums. They simply download songs from any digital platform available. This is why a serious nation regulates what its citizens consume. Essentially, what is consumed constitutes a lived experience which resides in the realm of the subconscious, finding expression in due course through conscious acts. An uncensored art may corrupt a society and derail national objectives and cultural values. Art consumed in a society should aptly reflect the standard of the society while being the moral compass upon which a society is built. The youth population which constitutes a great bulk of the population mass of the Nigerian nation is the worst-hit in this era of digital media. By their nature, the youths are easily influenced by what they see and hear. Music is a tonic through which they relieve tension. The youthful age presents a volatile period where young people easily idolise music stars, who unknown to them, are delinquents churning out poor art for mercantile purposes. There are many contemporary Nigerian songs that are not healthy to the psyche of a typical Nigerian youth. These songs unfortunately are produced and released to the digital market without censorship. There seems to be the absence of a strong regulatory mechanism in the creative industry. Most of the artists that populate the music ecosystem are ignorant of the Nigerian national ethos or purpose. They create and produce songs that are thematically threadbare – unaligned to national values and unable to edify the society.  This study strongly recommends an active music censor’s board to properly regulate the music industry, evaluating songs – secular or sacred before their release.

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 FUGUSAU

This article is published in ALQALAM: A Journal of Language and Literary Studies, FUGUS, Volume 1, Issue 2 - June 2026

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